Campaign Activation Manager

Title: Campaign Activation Manager Department: Marketing Reports To: Sr. Manager of Brand Activations Location: Dearborn, MI Job Classification: Remote FLSA Status: Exempt Job Band: Professional Job Summary The Marketing Campaign Integration Manager ensures that Carhartt’s key integrated marketing campaigns are aligned, connected, and delivered seamlessly across all consumer touchpoints. This role sits at the center of cross-functional collaboration—bringing together creative, brand, product, business units, digital, and media teams to make sure every campaign is both strategically strong and operationally tight. This position will drive, not only with internal teams, strong integration and execution of the campaign, but will also work with external agency partners and collaboration partners from other brands to execute a given campaign. Inspired by Hard Work At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission—We serve and protect all hardworking people by building durable products—we remain dedicated to upholding these principles in every decision we make and every product we create. Associate Responsibilities Build integrated marketing plans that align with Carhartt’s seasonal strategies, product priorities, and brand storytelling. Lead campaign planning sessions across Brand, Product Marketing, Media, Retail, eComm, and Creative. Ensure briefs, channel strategies, and creative concepts all ladder up to a cohesive consumer experience. Partner with internal teams to ensure each campaign reflects Carhartt’s brand values and consumer insights. Serve as the central connector across Marketing, Product, Retail, PR, Social, CRM, Carhartt.com, and external agencies. Drive alignment on messaging, audience targeting, timing, and channel execution Maintain alignment with brand product teams to support key product stories and seasonal priorities. Foster a collaborative spirit, living Carhartt’s value of "Act Like You Own It." Manage the full campaign lifecycle—from concept through execution and wrap-up. Maintain timelines, status reports, asset trackers, and calendars. Identify risks early and develop solutions that protect launch quality and timing. Ensure assets are delivered on schedule and meet brand, legal, and compliance requirements. Support cross-channel campaign activation, including paid media, digital merchandising, email, retail, social, and brand storytelling. Oversee creative trafficking, QA processes, and workflow handoffs to media and channel owners. Partner closely with analytics and digital operations to ensure tagging, tracking, and testing plans are set. Lead launch readiness reviews ensuring all teams are aligned and prepared. Track campaign performance with analytics teams; identify opportunities for optimization throughout the campaign cycle. Lead post-campaign retrospectives to capture learnings and enhance future workflows. Maintain dashboards or campaign summaries that tell a clear performance story. Required Education Bachelor’s degree in marketing or related field or equivalent years of work experience may be considered in lieu of degree. Required Skills & Experience 7+ years of experience in integrated marketing, campaign management, brand activation, or program management. Experience managing complex, multichannel campaigns and coordinating multiple stakeholders including outside partners. Demonstrated ability to integrate across functions by organizing complex, undefined workstreams into clear, actionable plans; consistently drives projects to completion on time and within scope while upholding standards of quality, integrity, and consumer focus. Strong understanding of creative development, paid media, digital marketing, and retail/consumer brand ecosystems. Excellent project management skills with proven ability to manage complex campaigns. Strong communicator able to build trust and alignment across diverse teams. Highly organized and detail-oriented, with a passion for operational excellence. Physical Requirements and Working Conditions This position has a Remote location: Associate will have no regular requirement to be on-site. Travel on-site is limited to special events. Carhartt is a tobacco free workplace. Equal Opportunity Statement We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. Other All associates are required to understand and act in accordance with the Carhartt Core Values. Carhartt reserves the right to change, modify, suspend, interpret or cancel in whole or in any part, the job duties outlined above at any time and without advance notice to the employee. #J-18808-Ljbffr Carhartt