Senior Copywriter

Job Overview Position: Senior Copywriter Location: St. Louis, Missouri (Hybrid) Hybrid policy: 70% On‑Site 30% Work‑from‑Home We’re looking for a master storyteller to join our Creative Team as a Senior Copywriter. In this role, you’ll shape the voice of our brand across every channel—from print and catalog to digital marketing, social media, email, video, and beyond. You’ll create compelling headlines, product copy, campaigns, and calls to action that connect with our audience and bring our brand to life in meaningful ways. Whether refining technical product details or developing high‑impact marketing messaging, your work will help deliver a cohesive and engaging customer experience. As a Senior Copywriter, you’ll collaborate closely with designers, marketers, photographers, and creative partners to concept and execute content that inspires action and supports business growth. You’ll help evolve our copy standards, mentor junior creative talent, and contribute to innovative storytelling strategies across multiple brands and platforms. Responsibilities Write and oversee the development of compelling copy across catalog, print, digital marketing, social media, email, web, video, and additional marketing channels. Create engaging headlines, calls to action, and customer‑facing messaging that supports consumer engagement and brand growth. Develop and execute copy that aligns with brand voice, assortment strategies, seasonal trends, and marketing objectives. Build strategic Creative Briefs that guide the development of innovative content across brands and campaigns. Collaborate with internal creative teams and external agency partners to concept and execute integrated marketing content. Direct and support messaging development for both high‑production and low‑production video content. Evolve and maintain copy standards, tone of voice guidelines, and brand style consistency across all customer touchpoints. Edit, proofread, and fact‑check copy to ensure accuracy, consistency, clarity, and adherence to AP style and company standards. Mentor junior copywriting talent by providing coaching, constructive feedback, and creative guidance. Continuously evaluate copy performance and apply a test‑and‑learn mindset to improve engagement, messaging effectiveness, and customer response. Qualifications Education: Bachelor’s degree in Communications, English, Marketing, Journalism, or a related field is preferred. Experience 10+ years of copywriting, content development, or brand storytelling experience in an in‑house creative team or agency environment. Experience managing complex, high‑visibility creative projects across multiple marketing channels. Background in retail, fashion, consumer products, or lifestyle branding preferred. Experience writing for both print and digital marketing platforms, including SEO, social media, email, and product marketing. Knowledge, Skills + Abilities Exceptional storytelling, editing, grammar, and proofreading skills with expert‑level attention to detail. Strong understanding of brand voice development, messaging hierarchy, and effective marketing communication strategies. Ability to shift seamlessly between conceptual campaign writing and product‑focused selling copy. Strong collaboration and interpersonal skills with the ability to work cross‑functionally in a fast‑paced creative environment. Highly organized with the ability to manage multiple deadlines and competing priorities simultaneously. Expert knowledge of AP style, grammar, punctuation, and copy formatting standards. Familiarity with InDesign, Mac OSX, Asana, Google Enterprise, and Ziflow preferred. Creative thinker with a strategic mindset, adaptability, and a passion for compelling brand storytelling. Benefits At Weissman, we take care of our people. Full‑time salaried employees are eligible for a comprehensive benefits package that includes medical, vision (100% employer‑paid), dental, life insurance, short‑ and long‑term disability, and a Health Reimbursement Arrangement (HRA). We offer a 401(k) retirement plan with employer match, as well as Medical and Dependent Care Flexible Spending Accounts (FSAs). Generous Paid Time Off (PTO), four floating holidays annually, and nine company‑observed holidays. Paid parental and adoption leave, an Employee Assistance Program (EAP), and access to wellness and mental health services. Benefits begin the first of the month following 30 days of employment. #J-18808-Ljbffr