SEO/GEO Director

We are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: The work: The SEO/GEO Executive Lead is the senior practitioner on the team — equally at home in a technical audit, a client strategy session, and a roadmap review with engineering. You will lead a team of SEO specialists, own the relationship with senior client stakeholders, and personally drive the quality and direction of the work. The right person for this role has done the work at scale, knows what good looks like, and can bring others along without losing sight of execution. Lead the work — and do it Own the end-to-end SEO strategy across a large, complex web environment, from technical foundations through content and measurement Personally conduct and QA audits, prioritization frameworks, and execution plans — not just delegate them Step into execution mode when the work demands it, whether that means resolving a crawlability issue, structuring a migration plan, or troubleshooting indexation at the page level Hold yourself and your team to deadlines, and create the conditions for others to do the same Technical SEO ownership Lead technical strategy and execution across crawlability, indexation, rendering, and site architecture Drive complex workstreams including site migrations, internationalization, canonicalization strategy, and URL structure decisions Build and govern systems for internal linking, structured data, pagination, and faceted navigation at scale Partner directly with engineering teams — not just hand over tickets, but sit in the work, understand constraints, and find solutions together Translate strategy into execution Take business priorities, platform changes, org shifts, and emerging channel dynamics and turn them into clear, sequenced SEO roadmaps that multiple teams can act on Provide practical, prioritized guidance to content, development, UX, analytics, and governance stakeholders — especially when everything feels equally urgent Communicate confidently with senior client stakeholders, framing SEO decisions in terms of business impact and risk Build for scale through tooling and automation Design workflows that reduce manual SEO work using enterprise SEO platforms, crawlers, analytics tools, APIs, and custom scripting where appropriate Develop templated approaches and repeatable processes that raise the floor of the team's output Evaluate and implement tooling with a systems mindset — how it supports process, not just what it surfaces in a report Manage and develop the team Lead, coach, and quality-check the work of SEO specialists across the program Create clarity on priorities and ownership so the team can move with confidence Build a team culture where craft, accountability, and intellectual curiosity are the norm Here’s what you’ll need: 10+ years of experience in a similar SEO role including the following: Technical SEO experience, including experience partnering with engineering and site architecture Experience with enterprise level SEO tools to automate SEO processes (enterprise SEO platforms, crawlers, analytics, custom scripts, APIs) Experience leading and executing large-scale SEO transformations (leading the work & working alongside SEO specialists where needed) GEO experience and understanding how content, structure, schema, and authority affect LLM visibility Ability to work in a fast paced and demanding environment as well as to balance several clients needs simultaneously Bonus points if: Bachelor's degree or equivalent work experience Expertise on content systems and information architecture Passionate about SEO, data, analytics and technology Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 07/03/2026. Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture Role Location Annual Salary Range California $132,500 to $302,400 Cleveland $122,700 to $241,900 Colorado $132,500 to $261,300 District of Columbia $141,100 to $278,200 Illinois $122,700 to $261,300 Maryland $132,500 to $261,300 Massachusetts $132,500 to $278,200 Minnesota $132,500 to $261,300 New York $122,700 to $302,400 New Jersey $141,100 to $302,400 Washington $141,100 to $278,200 About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. 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