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Social Media and Brand Manager

ALEXIS LAUREN

Miami, FL

Job Description

We're looking for a highly creative, strategic and 10 step ahead individual to join ALEXIS LAUREN. This position plays a pivotal role in brand awareness, experiences, engagement and relationships.

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TO APPLY: 

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Due to the large number of applicants, please send your portfolio and creative brief to View email address on ziprecruiter.com (brief directions located at the bottom). Without a creative brief you will not be considered.

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alexislauren.com

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Key Responsibilities

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  • Create all content assets for social media and edit original content
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  • Create reels, before/ after's, receive UGC content
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  • Create elevated graphic design assests for social, email, website, events and marketing campaigns
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  • Growth marketing through email and SMS campaigns
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  • Create relationships through grassroots efforts
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  • Manage and plan all events
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  • Secure sponsors and partnerships
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  • Grow email and lead database
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  • Create influencer strategy and manage relationships
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Social Media

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  • Lead Content Calendar, Posting, Engagement, Instagram, Tik Tok and stay in the know!
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  • Stay on top of KPIs and growth strategy
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  • Own execution and ideas
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  • Track analytics and weekly performance
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  • Graphic Design
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  • Create newsletters and releases
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  • Blog posts
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Desired Experience

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  • 3 + years in social media, content creation and/or marketing
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  • Must have a strong understanding of Tik Tok, Instagram and all social media platforms
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  • Creative and detail-oriented
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  • Self-starter and able to work independently
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  • Must be able to lead with original ideas
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  • Proactive and able to independently develop ideas from concept to execution. Does not need oversight or direction to execute
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  • Experience with Canva and editing tools (Adobe Suite etc)
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  • Ability to commute to Coral Gables and Bay Harbor Islands
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Please email creative brief in deck style to View email address on ziprecruiter.com

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Marketing and Social Brief

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Engagement Strategy

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How would you increase engagement on Instagram and TikTok?

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Your goal is to grow our follower base while building a community of like-minded beauty enthusiasts. Define your overall strategy.

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Location opening

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How would you build hype and a lead list for a location coming to a new city?

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Visuals & Content

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Create an Instagram feed with visuals and captions.

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Propose a TikTok idea (or two!)—what makes ALEXIS LAUREN’s content stand out?

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Partnerships & Influencers

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Who would you partner with and why? How would this increase revenue?

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How does each partnership align with the brand? How would this bring in new clients?

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Share three influencers or tastemakers you'd like to collaborate with and explain why.

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Event Planning

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Design a mock mini in-studio event for 30-50 people.

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  • Include details that embody the ALEXIS LAUREN feel and vibe.
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Apply
Vacancy posted 23 days ago
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