Marketing Manager

Description


JOB DESCRIPTION


My Psychiatrist is a well-established multi-disciplinary outpatient mental health group practice. We are seeking a Full-Time marketing manager.

RESPONSIBILITIES


Develop and execute a comprehensive marketing plan that includes traditional and digital marketing strategies


Focus on B2B marketing by establishing and maintaining relationships with local healthcare clinics, other medical professionals and hospitals to increase referrals to our practice


Identify business acquisition opportunities from marketing connections, engage such business owners and develop proposals for acquisition


Create engaging and informative online content, including blog posts, social media updates, and newsletters, to promote our services and educate potential patients


Design and produce marketing materials such as brochures, flyers, and advertisements


Plan and execute marketing campaigns to drive patient growth and retention


Track and analyze the effectiveness of marketing efforts and adjust strategies as needed to maximize results


Collaborate with other departments to ensure brand consistency across all communications


Develop and execute in-person marketing campaigns, such as events, seminars, and conferences, to promote our services and build relationships with potential patients and healthcare professionals


Attend industry conferences and events to network with other healthcare professionals and promote our practice


Build and maintain relationships with local schools and universities to provide educational resources and potentially recruit staff members


Collaborate with our clinical staff to identify opportunities for outreach and education in the community, such as speaking engagements or workshops


Stay up to date on industry trends and best practices to ensure our marketing efforts are innovative and effective

QUALIFICATIONS


Bachelor's degree in marketing, communications, or business preferred


Minimum of 2-5 years of experience in marketing, preferably in healthcare or a related field


Strong communication and interpersonal skills, with the ability to establish and maintain relationships with healthcare professionals and patients


Excellent writing skills with experience creating content for various channels and platforms


Proven ability to develop and execute successful marketing campaigns


Proficiency in digital marketing tools and platforms such as Google Analytics, social media advertising, and email marketing software


Strong project management skills and ability to prioritize tasks and meet deadlines

BENEFITS


Full-time salaried position with highly competitive pay


Paid time off, paid holidays, paid bereavement leave


Health, Dental and Vision insurance


Employer paid Long Term, Short Term Disability and Life Insurance


401k with 100% employer matching

Position Requirements

About the Organization