Salesforce Marketing Specialist Northern Virginia Community College

General Description The Salesforce Marketing Specialist is responsible for planning, developing, executing, optimizing, and evaluating data-driven marketing communications that support enrollment goals and student engagement throughout the student lifecycle. This position serves as Enrollment Marketing’s primary administrator and subject matter expert for Salesforce, Salesforce Marketing Cloud, Marketing Cloud Intelligence, and relatedCRMtechnologies. The Specialist leverages marketing automation, audience segmentation, reporting, and analytics to support recruitment and enrollment efforts. The Specialist collaborates closely with Enrollment Marketing,OSI,DEOR, Web Services, institutional stakeholders, and external marketing partners. *This position is eligible for telework after completion of state one-year probationary period. * KSAs Ability to analyze and synthesize complex data from multiple sources and communicate actionable insights. Ability to collaborate effectively with technical teams, agency partners, and institutional stakeholders. Strong understanding of marketing attribution, enrollment funnel analysis, and performance measurement. Strong understanding of CRM systems, marketing automation, and lifecycle marketing principles. Required Qualifications Experience with Salesforce CRM. Experience in marketing, communications, business or related field. Experience developing reports, dashboards, or performance measurement frameworks. Experience coordinating and implementing integrated marketing campaigns. Additional Considerations Experience in higher education. Experience with Salesforce Marketing Cloud. Experience with Marketing Cloud Intelligence (formerly Datorama). Experience writing AMPscript and SQL queries. #J-18808-Ljbffr Public Relations Society of America’s National Capital Chapter