PR Specialist

We’re looking for a PR specialist who can connect strategy, storytelling, and visibility. This role is part strategist, part writer, and part relationship-builder. Your job will be to craft compelling content, manage media outreach, and think a few steps ahead of the market. What You’ll Do Strategic PR planning Develop and implement strategic public relations strategies to enhance our brand image and market position Monitor and analyze market trends and competitor activities to help us stand out and stay ahead Collaborate with leadership to align PR activities with business objectives Content creation Own the creation of high-quality, engaging content across all platforms, including press releases, blog posts, case studies, website content, and more Adapt messaging based on the audience and platform while keeping our tone of voice consistent Look for ways to repurpose and extend content across formats Media relations Build and maintain relationships with media outlets and journalists to grow media coverage both online and offline Craft and pitch compelling stories to national and industry-specific media Respond to media inquiries and interview requests, acting as a company spokesperson when necessary Digital PR campaigns Plan and execute digital PR campaigns to boost brand awareness and support marketing objectives Use social media and other digital platforms to amplify stories and extend their reach Measure campaign results and adjust tactics as needed Job Requirements 3+ years of copywriting experience and/or strategic PR planning and execution, preferably in a technology or IT consulting firm Excellent English writing, editing, and proofreading skills (Upper-Intermediate or above) Proven ability to create polished content across various formats, including press releases, blog posts, and case studies Strong understanding of traditional and digital PR principles, strategies, and tactics Experience building media relationships and securing coverage Ability to think strategically, analyze market trends, and develop PR plans aligned with business objectives Creative thinking and problem-solving skills Able to work collaboratively with cross-functional teams, including leadership, marketing, and other departments What Do We Offer Professional development via technical and soft skills training Internal conferences and meetups with industry experts Support and mentorship from an experienced employee Internal startup incubator Health insurance Sports activities Flexible work options including remote and hybrid opportunities Work anniversary program and additional vacation days #J-18808-Ljbffr Coherent Solutions, Inc.