Head of Product Marketing

Head of Product Marketing

About the Company

Category leader transforming how an entire industry buys and sells, with $1B+ transactions.

Industry
Computer Software

Type
Privately Held

About the Role

The Company is seeking a Head of Product Marketing to join their team. This pivotal role is not about managing campaigns or running launches; it is about defining the core messaging and positioning that will set the company apart in the market. The successful candidate will be responsible for creating a clear, differentiated narrative that aligns product, sales, and marketing efforts. This is a builder role, requiring a strategic thinker who can diagnose current issues, build a strong positioning framework, and ensure that it is consistently reflected across all customer touchpoints. The Head of Product Marketing will also lead the go-to-market strategy, synthesize market signals, and act as a strategic partner to the product team. Applicants for the Head of Product Marketing position at the company should have a background in B2B SaaS product marketing, with a focus on positioning and go-to-market strategy. The role demands a professional with 7-12+ years of experience, a proven track record in defining differentiated positioning, and the ability to influence product strategy. The ideal candidate will have strong writing and storytelling skills, be AI-fluent, and have experience in high-growth or ambiguous environments. A Bachelor's degree is required, and bonus points for a background in eCommerce, marketplace, or vertical SaaS, as well as experience with PLG or self-serve growth models. The role is suited to a candidate who is adept at turning ambiguity into clarity, and who is comfortable challenging the status quo to ensure the company's messaging is as compelling and coherent as possible.

Hiring Manager Title
CMO

Travel Percent
Less than 10%

Functions

• Product Marketing