Brand Educator - Champaign/Bloomington/Springfield/Peoria/Decatur

Join Our Team

Ideal candidates live in the Champaign/Bloomington/Springfield/Peoria/Decatur areas, however we're looking for great people in all areas of the Illinois Heartland! Candidates should be available to work events during Thursdays - Saturdays between 4pm - 12am. Events are typically 2-4 hours in length. There is additional opportunities available for anyone able and willing to be our eyes and ears in the market. Candidates must be 21 yrs and older.

Position Overview

MKTG Brand Educators are brand enthusiasts that educate consumers on high profile brands during on, off, and experiential special events. They must be able to deliver a safe and unique experiences, and help consumers make informed brand decisions. They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness. The BE embodies the brand they represent and humanizes the brand as a result. They build consumer trust by providing product knowledge and education.

Primary Responsibilities

• Follow All Covid-19 related Safety Standards
• Actively engage and educate consumers at the point of experience, purchase and consumption
• Humanize the brands and build trust of consumers through education
• Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
• Regularly complete digital training for market brand and programs as directed
• Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
• Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
• Distribute premiums to consumers
• Follow Responsible Server Guidelines and report Guideline violations
• Pre-merchandise accounts with Diageo point-of-sale (POS)
• Pay for bar spend or product via company issued debit card
• Pick up or accept delivery of promotional materials from Event Team
• Ensure proper care and return of company property (i.e. uniforms, event materials)
• Complete post-event recap (ERF) in MKTG reporting website
• Take digital event photos and contribute to markets social media account
• Understand how Diageo brand differs from competitors and report on competitive activity in market
• Maintain appropriate appearance for consumer engagement
• Follow company policy and procedures

Required Skills & Experience

• Outgoing Brand Knowledge and Personification of the Brand BE must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. BE must be able to translate brand information to consumers in a relatable manner.
• Engaging - BE must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.
• Reliable BE must always arrive to events ready to start on time, and must work until event end

Physical and Other Requirements

• Able to stand/walk for extended periods of time
• Able to carry heavy trays, boxes, objects
• Able to maintain a pleasant disposition under stress
• Satisfy consumer appeal and client marketing requirements
• Approachable and able to engage consumers