Territory Sales Manager

Territory Sales ManagerThe Territory Sales Manager is responsible for driving revenue growth, execution excellence, and competitive dominance across a defined portfolio of high-priority retail partners. The expectation is simple: operate and execute as the #1 salesperson in your region. This role requires intensity, discipline, accountability, and a relentless competitive mindset. If you are not first, you are last. The Territory Sales Manager owns execution, drives sell-through, enforces standards, and ensures that assigned accounts outperform the market.Key Responsibilities:Portfolio: ~30–50 high-volume / priority retail partnersFocus: Growth and performance optimization of existing businessCadence: Structured account planning and disciplined field executionField Presence: Daily in-market executionOwnership: Full performance responsibility across assigned doorsCommercial ResponsibilitiesThe Territory Sales Manager operates as the primary commercial driver across their assigned accounts.Own revenue performance across all assigned doorsDevelop and execute quarterly growth plansBuild structured Joint Business Plans (JBPs) with retail partnersManage promotional calendars and execution cadenceEnsure strong assortment and distribution breadthIdentify growth opportunities and close distribution gapsDrive consistent order cadence and sell-through velocityConduct structured business reviews with key partnersField Execution StandardsThis role emphasizes depth, consistency, and elite execution.Conduct 3–5 high-quality in-person visits per dayMaintain weekly presence across all assigned doorsEnsure merchandising standards and display complianceExecute promotional programming accurately and on timeDeliver product education and staff trainingDocument all visits and action plans in CRM within 24 hoursPerformance & AccountabilityThe Territory Sales Manager is responsible for elevating execution standards within their portfolio.Monitor pricing integrity and promotional adherenceEnforce execution of agreed programmingAddress underperformance immediately with corrective plansTrack competitive activity and respond with urgencyHold retail partners accountable to business commitmentsProtect brand positioning within each accountRevenue ExecutionDrive consistent order volume and account penetrationIncrease SKU count per doorEnsure priority product placement and launch successMaximize participation in promotional periodsMaintain clean AR status in partnership with FinanceKPIs & Success MetricsPerformance is measured through clear and non-negotiable standards:Revenue vs targetSell-through velocity by categoryDistribution breadth (SKUs per door)95%+ weekly visit completion100% priority door coverage90%+ promotional execution accuracyAR aging within agreed termsNew item placement success