Senior Brand Manager, Demand Generation and Performance Lead

• Lead the Axe Engagement team and Engagement go-to-market strategy
• Oversee creation of paid video, social, display, and commerce content
• Manage go-to-market engagement activities and digital workflow supporting brand growth in-store and online
• Drive Axe campaigns from conception through execution
• Collaborate with CMI, Innovation, Supply Chain, CS&P, Finance, Customer teams, and Shopper Marketing teams
• Support innovation pipeline development and align brand communications with long-term growth ambitions
• Integrate performance and engagement strategies with the wider business plan
• Identify authentic opportunities for Axe to connect with young guys
• Lead Brand Say content briefing processes and develop content strategy matrices
• Lead the Integrated Agency Team across Media, PR, Social, Creative, and Influencer
• Conduct weekly agency check-ins and drive campaign launches and iterations
• Own and understand the brand P&L, including budget management, gross margin optimization, and forecasting
• Monitor and optimize market share, share forecast, monthly shipments, brand health, and shopper metrics
• Lead monthly performance reviews using Circana/Numerator data
• Lead in-store executions and ensure shopper marketing amplifies national campaigns with flawless retail execution

Requirements

• 8+ years of relevant branding/marketing experience
• MBA preferred
• Strong interpersonal skills
• Passion for bringing campaigns to life and driving growth
• Strong analytical skills, including forecasting, budgeting, and brand performance metrics
• Ability to independently drive key workstreams
• Owner’s mindset and ability to think three steps ahead
• Employment subject to verification of pre-screening tests, which may include drug screening, background check, credit check, and DMV check

Core Competencies

Demonstrates expertise in leading brand engagement strategies and managing go-to-market activities, with a strong focus on campaign execution and brand performance metrics. Proficient in budget management, forecasting, and optimizing brand health through data-driven insights.

Highest-signal resume keywords

• Brand Engagement Strategy
• Campaign Execution
• Budget Management
• Forecasting
• Interpersonal Skills

ATS Optimization Keywords

Hard Skills

• Brand Performance Metrics
• Digital Workflow Management
• Content Strategy Development
• Market Share Optimization
• P&L Management

Soft Skills

• Strong Analytical Skills
• Owner's Mindset
• Passion for Campaigns

Certifications & Qualifications

• MBA Preferred

Industry Keywords

• Engagement Activities
• Shopper Marketing
• Integrated Agency Team
• Innovation Pipeline Development
• Retail Execution

Tools & Technologies

• Circana
• Numerator