Web Systems Specialist

Web Systems Specialist


Monday - Friday, 8:30am - 5:00pm

The Web Systems Specialist supports Information Systems initiatives by performing hands-on updates and maintenance to the ecommerce website and related systems. The role is responsible for executing content changes, supporting system integrations, and helping maintain a consistent, high-quality user experience. Work is performed within established guidelines to ensure accuracy, reliability, and alignment with business standards, while collaborating with cross-functional teams to support website functionality and content needs.

Essential Duties and Responsibilities

• Maintain and update ecommerce product listings, ensuring accuracy, completeness, and alignment with marketing and brand standards.
• Execute website content updates including product images, IFU (Instructions for Use) links, and related assets.
• Serve as the gatekeeper of website look and feel, ensuring consistency with approved design and branding guidelines.
• Configure and manage Google Analytics, including setup, tracking validation, and basic performance analysis/reporting.
• Configure andmaintainloyalty and marketing automation platforms, ensuring campaigns,automations, and loyalty programs are accurately built and deployed per business requirements.
• Translate business requirements into dynamic user segments using customer data, behaviors, and attributes withinActiveCampaign.
• Set up and managepointssystems, rewards, promotions, and rules inVoucherify(e.g., accrual/redemption logic, campaigns, tiers) based on defined program designs.
• Build and QA email automations, triggers, and loyalty initiatives end-to-end to ensureaccurateexecution and a seamless customer experience.
• Act asliaisonfor product setup and updates with global partners, ensuringaccuraterepresentation on the website.
• Troubleshoot and resolve issues related to website content,integrations, and tracking discrepancies in collaboration with internal teams.
• Execute updates based on direction from Marketing and Product Teams while building system knowledge andidentifyingimprovement opportunities.
• Support SEO (search engine optimization) best practices, including metadata updates, URL structure, and site indexing.
• Perform regular quality assurance (QA) testing for website updates, releases, and new features across browsers and devices.
• Document standard operating procedures (SOPs) for website updates, integrations, and troubleshooting processes.
• Other duties as assigned.

Experience & Qualifications

• Bachelor's degree in Information Technology, Computer Science, Web Development or related fieldrequired, or equivalent combination of training and experience.
• Basic understanding of HTML, CSS, and web fundamentals.
• Familiarity with web browsers, troubleshooting tools, and basic debugging.
• Strong attention to detail andhigh levelof organization in managing content and system updates.
• Strong problem-solving skills with the ability to independently troubleshoot issues.
• Ability to quickly learnnew technologies, tools, and third-party integrations.
• Familiarity with documenting issues, defects, and requirements clearly and concisely.
• Basic understanding of Google Analytics or similar analytics platforms.
• Experience working with ecommerce platforms or content management systems (CMS) preferred.
• Comfortable executing tasks based on direction while ensuring quality and consistency standards are upheld.
• Effective communication skills for collaborating with internal teams and global partners.