Executive Director, Brand Sales
$250kConfidential
Executive Director, Brand Sales
About the Company
Leading provider of demographic & behavioral analytics to data-driven marketers
Industry
Internet
Type
Privately Held, Private Equity-backed
Founded
2008
Employees
51-200
Categories
- Politics
- Advertising
- Information Technology & Services
- Technology
- Marketing & Advertising
- Analytics
- Digital Media
- Load Balancing
- Site Management
- Market Research
Specialties
- intelligence-to-activation
- marketing analytics
- online advertising
- values and motivations based marketing
- brand marketing
- attitudinal targeting
- political campaign advertising
- brand advertising
- issue advocacy advertising
- research
- consumer insights
- media activation
- data
- digital marketing
- consumer research
- market segmentation
- digital marketing measurement
- marketing insights
- advertising insights
- marketing planning
- advertising planning
- customer experience planning
- ai-driven insights
- marketing data
- customer data
- data enrichment
- marketing research
- market research
- dmp
- cdp
- data append
- custom research
- marketing activation
- advertising activation
- segmentation
- managed media
- media planning
- customer acquisition
- customer engagement
- advertising analytics
- marketing performance
- roas
- advertising targeting
- audience insights
- agile marketing
- psychographic data
- consumer sentiment tracking
- consumer trends
- voter data
- voter targeting
- and voter insights
Business Classifications
- SAAS
- B2B
About the Role
The Company is seeking an Executive Director, Brand Sales to generate new business with large national brands. The role involves independently opening client relationships, engaging senior marketing and insights leaders, and uncovering clients’ most important business challenges. The successful candidate will develop solutions with internal technical partners and lead complex, multi-stakeholder sales from initial discussions through contract signing. They will also support new clients’ growth alongside account management colleagues and provide accurate sales forecasts. Candidates should have at least five years of direct sales experience in data, analytics, software, marketing technology, advertising technology, media, or measurement to brand marketers. A strong record of independently winning new clients and closing deals of $250,000 or more involving multiple decision-makers is required, along with relationships among marketing leaders at large national brands. A bachelor’s degree or equivalent experience is required. The ideal candidate is curious, customer-focused, persuasive, and skilled at building trust, understanding business needs, and communicating value clearly.
Hiring Manager Title
CRO
Functions
- Sales/Revenue
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