Director, Paid Social
Siege Media
The Role
This is a wedge hire. You're not joining an established paid social team — you're building one. On day one you own Reddit ads as a new client service line and run Siege's own paid social and retargeting. As Reddit ads books revenue, you'll hire and lead a team underneath you.
This is a senior, client-facing role. You'll pitch on sales calls, strategize campaigns, get hands-on in the platforms early in the lifespan of the service offering, and write the reports clients actually read. This is a hands-on leadership role for someone who enjoys both strategy and execution. If you want to build a practice from scratch with the runway and brand of an established agency behind you, this role is for you.
What You'll Own
Reddit ads (primary): Strategy, setup, optimization, and reporting for Siege clients. Building the playbook, pricing scaffolds, and reporting cadence from zero.
Siege's paid social: Retargeting engaged leads and running Meta/LinkedIn campaigns that feed our own sales pipeline.
Sales support: Joining prospect calls to scope and sell paid social engagements alongside the growth team.
Team building: Hiring your first associate when Reddit ads revenue justifies it, then training and managing them to Siege's senior-led standard. Owning and executing until then.
Service infrastructure: The templates, QA processes, attribution approach, and reporting standards that turn paid social into a repeatable, sellable service line.
What We're Looking For
5+ years running paid social campaigns in an agency environment — ideally a mix of Reddit, LinkedIn, and Meta
Hands-on Reddit Ads Manager experience (Conversation Ads, Promoted Posts, custom audiences) and a point of view on who the platform is and isn't a fit for
B2B and B2C experience, especially SaaS, ecommerce and fintech. You know the difference between optimizing for clicks and optimizing for pipeline.
Client-facing comfort. You can walk a VP of Marketing through a quarterly review without flinching.
Strong written communication. Clients see your work directly; we don't have account managers translating between you and them.
Builder energy. You're excited about helping build and scale a service line, not just executing someone else's plan. You can execute and advise on campaigns to keep the department profitable early on.
Compensation & Logistics
$115,000-$130,000 base, $135,000-$155,000 OTE
Full benefits for employee, including health/dental/vision and unlimited PTO
Remote-friendly with a preference for Austin or willingness to travel for periodic team gatherings
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