Public Relations Coordinator - Media Relations, Litigation

Position Summary As a key member of Reed Smith's Media Relations team, the Media Relations Coordinator will focus on supporting the firm's Litigation Practices. This role is responsible for helping to create, develop, plan, and execute communications strategies that raise the visibility of Reed Smith's litigation lawyers, practice areas, and client successes. The Coordinator will leverage AI-driven tools and analytics to optimize outreach efforts and will report directly to the Senior Manager, Media Relations – Litigation. In addition to supporting the firm's broader U.S. litigation platform, the Coordinator will also help enhance the profile and visibility of lawyers and practices across Reed Smith's Northern and Southern California offices and markets. Job Duties And Responsibilities Assist in development and implementation of comprehensive media relations strategies for the firm's Litigation Practices, utilizing AI-driven tools and analytics to maximize impact. Secure placements in targeted media outlets—legal, business, policy, and technology—at the international, national, and regional levels, in line with strategic objectives and proactive opportunities. Develop and maintain relationships with key journalists and editors at relevant publications nationwide, including targeted regional markets important to the firm's growth strategy. Cultivate effective working relationships with partners and attorneys across the firmwide Litigation Practices, earning their trust and collaborating on proactive media opportunities and profile-raising initiatives. Partner closely with Business Development, Industry Groups, Practice Groups, and Brand/Editorial Content teams to identify and promote newsworthy client work, industry trends, and firm achievements across the firm's litigation platform. Support strategic efforts to enhance the visibility of the firm's litigation capabilities and lawyers in key U.S. markets, including California. Prepare partners for media interviews, including drafting briefing materials and providing substantive feedback following interviews. Participate in meetings with key reporters and support partners during media interactions. Draft and edit a variety of communication materials, including press releases, media pitches, pre-briefing documents, and talking points. Develop and deliver competitive analysis reports to inform media strategy and positioning. Monitor media coverage and industry trends to identify opportunities for increased visibility and thought leadership. Support internal and crisis communications strategies as needed, ensuring alignment with overall firm messaging and strategic priorities. Ability to travel for meetings and training as required. Requirements Education: Bachelor's degree, preferably in journalism, communications, public relations, or a related field. Experience: Minimum of 2–4 years in public relations and/or media relations, preferably within a law firm or professional services environment. Strong background in litigation communications, PR campaigns, media outreach, and thought leadership promotion preferred. Skills: Superior project management and communication skills, established media contacts, ability to operate effectively in a high‑pressure client‑service environment, and familiarity with social media platforms and PR‑related technologies. Essential Job Functions Ability to sit or stand for extended periods and perform tasks requiring prolonged and/or extensive computer use. Ability to use computers, telecommunications, and digital collaboration tools to perform core job responsibilities. Ability to communicate effectively. Ability to maintain attention to detail while analyzing complex information, managing multiple priorities, and applying sound judgment to decisions. Ability to access, use, and safeguard confidential and sensitive information while performing job responsibilities in work environments that support confidentiality, privacy, and information security requirements. Travel for meetings and training as required. Ability to work extended hours as required to meet project, client, or business needs. Working Conditions Work must be performed in the office at a minimum of 4 days per week. Occasionally may be called upon to work hours in excess of the normal daily schedule. The details of the weekly schedule will be discussed further with the direct supervisor. Pay Ranges This is a non‑exempt position. The hourly wage range for this role is $42.78 to $50.00 per hour, with an estimated annual compensation range of $89,000 to $104,000, based on expected hours. Actual pay may vary depending on location and experience. Los Angeles/Century City – $42.78 – $47.59 per hour (approximately $89,000 – $99,000 annually based on expected hours) San Francisco – $45.19 – $50.00 per hour (approximately $94,000 – $104,000 annually based on expected hours) Employee Benefits Overview 401(k) Retirement Plan Medical Insurance Health Savings Account (HSA) Virtual Health Services Dental Insurance Vision Insurance Accident Insurance Hospital Indemnity Insurance Critical Illness Insurance Life Insurance Short‑Term Disability Coverage Long‑Term Disability Coverage Flexible Spending Accounts (FSA) Lyra Health Employee Assistance Program (EAP) Paid Family Leave (eligible Exempt and Non‑Exempt staff) Transportation Benefit Back‑up Child Care Services College Coach Program Pet Insurance Paid Sick Time (Exempt staff) Paid Time Off (available to all full‑time, non‑temporary employees) Reed Smith is an Equal Opportunity Employer. Reed Smith provides reasonable accommodations in accordance with law, including during the application and interview process. #J-18808-Ljbffr Reed Smith