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Traffic manager in iGaming

Простые Решения

Гемблинг-проект ищет Traffic Manager(TikTok) с опытом работы на рынке Южной Азии, в особенности в Индии. Мы развиваем B2C-продукт и ищем специалиста, который умеет самостоятельно работать с рекламным трафиком, запускать и масштабировать рекламные кампании на разных площадках и ориентироваться на результат. Задачи Запускать, вести и масштабировать рекламные кампании на GEO India и другие страны Южной Азии. Работать с различными рекламными каналами: Facebook, Instagram, TikTok и другими performance-площадками. Самостоятельно анализировать рекламные кампании и находить точки роста. Тестировать новые связки: аудитории, креативы, рекламные форматы и подходы. Оптимизировать кампании по ключевым показателям эффективности и стоимости привлечения пользователя. Проводить A/B-тестирование рекламных гипотез. Анализировать воронку от клика до целевого действия и работать над повышением конверсии. Взаимодействовать с командами креатива, аналитики и продукта. Следить за актуальными рекламными инструментами, форматами и тенденциями на рынке Индии. Готовить отчётность по результатам рекламных кампаний и предлагать решения для их улучшения. Требования Опыт работы Traffic / Media Buyer / Performance Manager от 2 лет. Практический опыт в B2C. Опыт работы с GEO India — большое преимущество. Понимание специфики рекламного рынка Южной Азии. Практический опыт работы с Facebook Ads / Instagram Ads, TikTok Ads и другими рекламными платформами. Умение самостоятельно запускать рекламные кампании и управлять бюджетами. Понимание основных performance-метрик: CPA, CPL, CPC, CPM, CTR, CR, ROI/ROAS, LTV. Умение работать с аналитикой и принимать решения на основании данных. Навыки тестирования и масштабирования успешных рекламных связок. Понимание принципов работы рекламных кабинетов, трекинга и атрибуции. Английский язык на уровне, достаточном для работы с рекламными платформами и документацией. Будет плюсом: Опыт работы в iGaming / Gambling / Betting. Наличие успешных кейсов по India GEO. Опыт работы с дополнительными источниками трафика и рекламными сетями. Опыт работы с трекерами и системами аналитики. Понимание локальной специфики индийской аудитории. Опыт работы с большими рекламными бюджетами. Условия Работа над международным B2C-продуктом. Фокус на перспективном GEO India / South Asia. Возможность самостоятельно влиять на рекламную стратегию и результаты. Конкурентный уровень дохода: фикс + бонус за результат. Возможность профессионального роста вместе с проектом. Удалённый формат работы. Работа в команде специалистов по маркетингу, продукту, аналитике и креативам. #J-18808-Ljbffr Простые Решения

Vacancy posted 2 days ago
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