Demand Generation Manager

Grapevine is a cutting‑edge procurement software that saves healthcare providers millions of dollars and thousands of hours by making it simple to always choose the best priced product instantly. It’s not just a solution for healthcare businesses – it’s a solution for everyone. Because, at some point in our lives, we all become patients. Our mission is to empower doctors and nurses to deliver unparalleled patient care – to see more patients, and to do more for each patient they see. Our customers include private practices and publicly traded companies, scaling to meet the needs of healthcare providers nationwide. We are hiring an experienced Demand Generation Manager to craft narratives that resonate with prospective customers, to reach them using high‑return channels, and to create a magnetic pull toward the reality they all want: better patient care, less administrative work, and lower operating costs. You’ll work full‑time out of our Tribeca office in NYC and report to Will Pundyk, Co‑Founder & Head of Sales. Responsibilities Build and operate the full stack of tools and all marketing channels necessary to drive MQLs. Collaborate with Sales, Product, and Design to continuously refine our ICP, customer needs, and communicate how we can create even more value for our customers. Test all marketing channels, measuring KPIs, and iterating to maximize marketing ROI. Create marketing campaigns from blank page to completion. Requirements 4–7 years of experience marketing technology products, preferably to SMBs providing healthcare. You are undaunted by the idea of pulling the future into the present faster than most could imagine, and you know how to communicate that in a way that feels like magic for customers. You’re highly analytical and data‑driven. You make high conviction bets on channels that generate high return. You make reversible decisions quickly, optimizing for finding what works by taking action. You understand how to continuously reposition our product and brand to meet our customers where they are with tools they need to deliver excellent patient care. You believe words matter and write copy that drives inbound at scale. You sweat the details because your brand matters. What We Offer Annual base salary of $140,000 – $155,000 + Equity Fully paid premiums for health, dental, and vision insurance; Time Off: Not in Office & Not Working: 10 Days Not in Office, But Still Working: 10 Days 5 days onsite in our fully renovated office in Tribeca; and A team of smart people who work incredibly hard to build a company that will fundamentally change healthcare. #J-18808-Ljbffr