Senior Strategist, Research

Purpose As an Senior Strategist, Research within Invisible Dynamics’ Strategy team, you will play a central role in transforming data into strategic insight. You will support client work and internal platforms by conducting quantitative and qualitative analysis, synthesizing data across sources, and helping define core consumer and audience insights. This is a thinking analyst role—you will not simply pull reports, but actively build hypotheses, interrogate data, and contribute meaningful interpretation. You will partner with strategists and research partners to deliver insight that shapes strategic recommendations and supports the development of our proprietary tools, including the Invisible Index and our talent intelligence platform. You are numerically fluent, intellectually curious, and comfortable working across data platforms, models, and imperfect datasets. You have 5+ years’ experience working in analytics, insights, strategy, or planning roles within a management consultancy or business transformation agency— with exposure to research design and cross-platform synthesis. You should be: Deeply comfortable working with data at scale and across platforms A critical thinker who builds and tests hypotheses independently Fluent in tools such as GWI and other syndicated research platforms, while confident utilizing emerging AI‑led tools and maximizing AI across insight development You can also operate agnostic of existing platforms, with a hack mindset and original approach to data capture Highly numerically literate, with advanced Excel / Sheets capability (pivot tables, data triangulation, scenario modelling) Commercially minded, with a working understanding of P&Ls, marketing investment models, and how global brand budgets are structured and allocated Confident building hypotheses, testing assumptions, summarising and presenting logic Experience in partnering with external research providers (Qual & Quant) You bring pragmatic curiosity, a methodical mindset, and the ability to explain and present insight clearly to collaborators. Responsibilities Strategic Analysis & Insight Development Lead data analysis to inform all elements of business, brand, and marketing strategy. Build and test hypotheses using multiple data sources, triangulating insight rather than relying on single datasets. Translate data into strategic implications that shape positioning, strategic territories, campaign development and creative provocations. Data, Tools & Methodology Own best‑in‑class use of key research platforms, while exploring emerging AI‑led tools and new analytical methodologies. Apply a “hack mindset” to insight development—finding creative ways to extract value from imperfect, fragmented, or unconventional data sources. Contribute to the evolution of ID’s analytical standards, frameworks, and internal knowledge base. Consumer & Audience Insights Leadership Own consumer and audience insight development across the agency, partnering with Strategy teams to define the right qualitative and quantitative approach on a project‑by‑project basis. Collaborate with client‑side insights teams to align methodologies, leverage existing research, and ensure relevance to business objectives. Lead relationships with independent research partners—briefing studies, managing fieldwork, and ensuring outputs meet strategic needs. Synthesize research findings into clear insight narratives, sharing early read‑outs and final learnings with internal teams and clients. Effectiveness & Measurement Define measurement and effectiveness frameworks at the outset of projects—aligning KPIs to business objectives, strategic intent, and creative ambition. Partner with Strategy, and client teams to ensure success metrics are clear, meaningful, and measurable. Use data and learnings to inform optimization, future creative development, and strategic recommendations Partner with Strategy and Creative teams to translate effectiveness data into compelling case studies, new business opportunities and award submissions Invisible Dynamics Platforms & IP Be a core contributor to the growth and development of the Invisible Index, ID’s proprietary brand insights tool. Support the evolution of the backend methodologies, scoring logic, and analytical frameworks. Play a key role in establishing ID’s future platform developments. Partner with the Product team to define relevant data sources, metrics, and reference points. Logistical Requirements The Senior Strategist, Research will be based out of our Los Angeles office, with a commitment to in‑person collaboration. Monday–Thursday required in office; optional work‑from‑home Fridays. Travel (US and international) may be required. The salary range for this role is $130‑$150 annually (based on location and experience) with medical, dental, vision, life insurance and unlimited PTO. Travel within the US and internationally may be required based on client and company needs. As a full‑time employee, the role may involve working extended hours, including evenings and weekends, to meet client deadlines. #J-18808-Ljbffr