Lead Business Systems Analyst - Marketing Data and Analytics

Job Description

Join a team that uses data and analytics to power digital marketing at scale and improve how we connect with customers. You’ll help shape targeting strategies and measurement that drive acquisition, engagement, and growth across consumer banking products. We’ll rely on your partnership with Marketing, Product, and Technology to turn ideas into measurable outcomes. If you enjoy solving complex problems, improving how teams work, and raising the bar on quality, this role is built for you.

Job summary 

As a Lead Business Systems Analyst in Marketing Data and Analytics, you will help design and deliver data-driven audience and targeting solutions that improve campaign execution across digital channels. You’ll translate business goals into clear requirements, define data and process standards, and partner with teams to implement changes that are measurable and repeatable. You’ll help us strengthen how we manage audiences and data so we can move faster, reduce rework, and improve performance. You’ll also identify responsible uses of artificial intelligence to improve speed, quality, and control in marketing execution.

Job responsibilities

• Design data and audience management approaches that enable consistent, reusable targeting and measurement across campaigns.
• Develop data quality monitoring and automated operational reporting to reduce manual work and improve reliability.
• Analyze performance and targeting inputs from systems of record and approved analytical signals to improve relevance and efficiency.
• Standardize audience outputs and documentation (requirements, definitions, and testing checklists) to accelerate delivery and reduce defects.
• Manage end-to-end execution for data initiatives, including monitoring, issue triage, and proactive alerting to protect delivery and results.
• Partner with Product and Technology to define functional designs and delivery plans for platform enhancements and cross-channel initiatives.
• Identify responsible artificial intelligence opportunities and support “human-in-the-loop” operating models with clear controls, explainability expectations, and measurable outcomes.

Required qualifications, capabilities, and skills

• Bachelor’s degree in Data Science, Statistics, Information Systems, or a related field.
• Experience in data analytics and/or customer segmentation, with the ability to connect analytical outputs to campaign execution outcomes.
• Proficiency with SQL and common analytics and reporting tools (for example: Python, Excel, Tableau, Adobe).
• Ability to translate business requirements into technical specifications and communicate complex topics to non-technical partners.
• Strong understanding of digital marketing fundamentals, measurement, and test-and-learn optimization.
• Strong project execution skills, including planning, dependencies, and risk/issue management across stakeholders.
• Strong written and verbal communication skills, with the ability to influence partners and explain artificial intelligence-supported decisions and controls clearly.

Preferred qualifications, capabilities, and skills

• Experience in marketing operations and/or marketing technology, including exposure to artificial intelligence-enabled targeting or decisioning.
• Experience with agile delivery and project management tools (for example: Jira, Confluence, Microsoft Project, PowerPoint).
• Experience with customer data platforms and marketing automation tools (for example: Salesforce, Segment, SAS, Adobe, Microsoft).
• Experience working with agencies and/or consultancies, including translating vendor capabilities into governed requirements.
• Ability to manage multiple initiatives under tight timelines while maintaining quality and consistency.
• Strong relationship-building and negotiation skills, including alignment on responsible artificial intelligence use, governance needs, and success measures.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

The CCB Data & Analytics team responsibly leverages data across Chase to build competitive advantages for the businesses while providing value and protection for customers. The team encompasses a variety of disciplines from data governance and strategy to reporting, data science and machine learning. We have a strong partnership with Technology, which provides cutting edge data and analytics infrastructure. The team powers Chase with insights to create the best customer and business outcomes.