Digital Marketing Specialist

Digital Marketing Specialist

The Digital Marketing Specialist is a hands-on, execution-focused role responsible for bringing DIRTT's digital marketing strategy to life across all digital channels. Working in close collaboration with the Director of Marketing, this individual translates business goals and department strategies into well-executed digital programs that move prospects through the customer journey and supports increased conversion. This role requires expertise in both strategy and execution. The ideal candidate is someone who thinks business first, contributes meaningfully to campaign strategy, and owns end-to-end execution. They are organized, analytically minded, customer-focused, and comfortable managing multiple priorities and daily operational responsibilities simultaneously.

Marketing Automation Management

• Serve as the day-to-day manager of DIRTT's HubSpot platform, including campaign architecture, platform administration, and reporting
• Assist the Director of Marketing in executing database maintenance, cleanup, and audience segmentation to ensure list health and targeting accuracy
• Build and manage email marketing campaigns across all types: drip sequence (time-based), lead nurture (behavioral-based), promotional outbound, thought leadership, and e-newsletter
• Develop and maintain landing pages, forms, and email templates within HubSpot
• Manage lead scoring, audience segmentation, and marketing lifecycle stages to ensure leads are properly tracked through the marketing funnel, and report regularly on platform and database performance, campaign activity, and overall digital metrics within HubSpot

Inbound Lead Management

• Manage all digital inbound lead inquiries daily within HubSpot, ensuring accurate qualification and timely routing of MQLs to the Sales team
• Cross-reference inbound leads against Salesforce data to prevent duplication of records already active in the pipeline, and ensuring clean and efficient lead flow between marketing and sales
• Report regularly on marketing lead pipeline activity to the Director of Marketing to monitor marketing funnel health and identify issues in the MQL to Sales process
• Serve as a collaborative point of contact for the Sales team on inbound lead questions and challenges

Customer Journey Campaign Execution

• Contribute to the development of digital campaigns that support marketing leads across Awareness, Consideration, and Decision stages of the customer marketing journey with DIRTT
• Execute approved campaign plans across relevant digital channels, managing timelines, assets, and performance, from launch through reporting
• Develop strategic campaign briefs and execution plans that align digital tactics to defined audience segments and business goals

SEO Management

• Serve as the primary, internal, day-to-day liaison with third party SEO/SEM agencies
• Develop content briefs based on agency-directed content strategy recommendations, working with internal content development team member(s) to execute
• Coordinate on-page SEO updates and optimizations based on agency recommendations
• Monitor organic search performance using GA4, Google Search Console, and other tools
• Stay current on evolving SEO best practices, including the impact of AI-generated search results on organic visibility and content strategy

Analytics, Reporting, and Performance Management

• Build and deliver regular performance reports across all digital channels, including email, organic search, paid media, and HubSpot campaign activity
• Translate data into clear, actionable insights for marketing leadership, clearly communicating what is working, what is not, and recommended steps
• Track and report on defined KPIs tied to lead generation, marketing funnel contribution, and campaign engagement metrics

Required Qualifications

• 5-8 years of hands-on B2B digital marketing experience, with demonstrated depth across marketing automation, email marketing, and SEO program management
• Proficiency in HubSpot or an equivalent enterprise marketing automation platform required
• Solid working knowledge of SEO principles, GA4, and Google Search Console. Experience with Google Data Studio is a plus.
• Strong project management skills with the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously
• Clear written communication skills, including the ability to write campaign briefs, develop content plans, and report on performance to leadership. B2B copywriting skills are a plus.
• Customer-first mindset with the ability to align digital tactics to audience needs across the entire customer buying journey
• Bachelor's degree in marketing or a related field, or equivalent combination of education and experience

What's In It for You

• Competitive base salary plus a variable pay (bonus) program
• Eligibility to participate in DIRTT's Employee Share Purchase Plan
• For in-office roles: continental breakfast, coffee, tea, soda, daily hot cafeteria lunch, and snacks
• Comprehensive health benefits, including medical, dental, and vision coverage
• Disability and insurance benefits, including short- and long-term disability, life insurance, dependent coverage, and voluntary options (may vary by location)
• Mental health and wellbeing support, including an Employee Assistance Program (EAP)
• A thorough and supportive onboarding program designed to set you up for success

DIRTT Environmental Solutions is an equal opportunity employer committed to fostering an inclusive, equitable, and accessible workplace. We welcome applications from all qualified individuals regardless of race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, veteran status, or any other protected characteristic. DIRTT is committed to providing reasonable accommodations throughout the recruitment process. If you require an accommodation, please let us know. Roles at DIRTT are safety-sensitive. Pre-employment drug and alcohol testing may be required. Applicants must be 18 years or older. Employment is conditional upon the successful completion of a background check, where permitted by law. This will be conducted through a trusted third-party provider after a conditional offer has been accepted. We thank all applicants for their interest; however, only those selected for an interview will be contacted.