Marketing Manager

Marketing Manager

As a key member of the team, the Marketing Manager is responsible for generating awareness, recruitment, and enrollment through multiple platforms by identifying opportunities, developing strategic plans, planning program initiatives and timelines, preparing presentations, managing consensus, and communicating results or challenges.

This position is responsible for providing leadership, an overall vision, strategic planning and supervision of marketing activities and communications that lead to the recruitment of prospective students for enrollment into Barry University and respective colleges/schools/ programs. The position will, at the direction of the AVP, conceptualize and operationalize recruitment and relationship outreach efforts that expand our recognition, reputation, and overall success. Providing excellent client service, the position will also act as liaison to Schools/ Colleges/ Programs, all divisions of the University, vendors, suppliers, relevant associations, among others.

Manages Content across channels: Manages and implements execution and updates to college search profiles like Campus ESP, Niche, Scoir, Us News, College Board Connections, among others. Actively monitors automated journeys and updates as needed. Monitors web content – reviewing and updating to maintain accuracy, relevance, and alignment with institutional goals.

In addition, this position provides fully informed Marketing or Creative Briefs for program development, creative content and production. As needed or assigned, manages the systems, software and related platforms/ tools to effectively complete deliverables and meet all marketing goals.

(This position is full-time, on Campus in Miami Shores)

Essential Functions

• Assesses and analyzes strategic and targeted recruitment and marketing needs for assigned School/College/Programs. Uses performance marketing data and available research to create program-specific and college-wide strategic and targeted recruitment and outreach plans that parallel the University's brand and marketing strategies.
• In collaboration with assigned College/School leadership, develops and operationalizes communication strategies for a variety of prospective student segments (high school, transfers, and working adult candidates) that address all phases of pre-application processes and program information.
• Produces marketing plans that reflect the recruitment needs of each program and/or department.
• Proactively identifies opportunities for Barry University and its School/ Colleges/ Programs and ensures accuracy and relevance of information.
• Develops, in collaboration with program directors and faculty and University departments, online and offline content for recruitment, enrollment, and strategic relationships-outreach.
• Assists Leadership team with creating content that meet University brand and marketing standards. Identifies new prospective student segments and proposes innovative communication approaches that highlight School/College/programs.
• Adheres to Barry brand guidelines, manages Content across channels: manages and implements execution and updates to college search profiles like Campus ESP, Niche, Scoir, US News Student Connect, College Board Connections, among others. Actively monitors automated journeys and updates as needed. Monitors web content – reviewing and updating to maintain accuracy, relevance, and alignment with institutional goals.
• Nurtures relationships and provides leadership and development to individuals in each program on marketing, recruitment, outreach, and communications best practices. Plans and holds meetings with program faculty/staff, Admissions Staff, and other university departments at the direction of the AVP or Dean for enhancing recruitment and outreach activities and the development of strategic relationships. Proactively monitors, prioritizes and manages projects in the project management platform.
• Determines, and benchmarks metrics for assessing improvements in recruitment, communication, and outreach outcomes for assigned clients. Collects and analyzes data that reflects the effectiveness of recruitment, communication, and outreach initiatives. Recommends revisions to existing plans and practices based on data. Recommends additional assessment activities and implements as directed.
• Supervises, trains and provides ongoing leadership to members of the marketing account team. Nurtures collaboration, shared learning and actions plans with Marketing Technology Dept. Provides ongoing or on demand status updates to AVP of Marketing and Brand.
• Attends Barry University of School/College/Program events as necessary or assigned and periodic driving and travel to industry events – some of which may take place after working hours or on weekends.
• Performs other duties as required or assigned.

Qualifications/Requirements

• Bachelor's degree required with 3-5 years experience in higher education. 5-8 years of experience in Advertising, Marketing, Communications roles at agencies or corporate entities in lieu of education.
• Knowledge or experience in higher education preferred.
• Bilingual English/Spanish a plus.
• Preferred experience with Gecko, Campus ESP, Canto, PowerBI, Microsoft Forms, and Salesforce.
• Must have excellent communication skills, high attention to detail and deadlines.
• Must be able to manage multiple, often competing priorities and deadlines.
• Must have excellent interpersonal and presentation skills.
• Must possess exceptional computer skills.
• Valid driver's license required.
• Availability to work occasional evenings or weekends as needed.

Benefits: Barry University offers a comprehensive benefits package to full-time employees that includes health, dental, vision, life insurance, retirement, tuition assistance, paid time off and work/life balance initiatives such as wellness programs, spirituality in the workplace, and training and development.

Barry University is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.