eCommerce Marketing Manager

eCommerce Marketing Manager

Hasana, Inc. is an accessible luxury brand. The spirit of the collection features high-end men's and women's clothing and accessories for timeless style. We provide custom, hand-made items ranging from contemporary to classic. Each item purchased directly benefits The Apareció Foundation and women's education.

Hasana, Inc. is committed to developing a fun and productive work culture that is conducive to positive results! We offer a uniquely open environment that demands initiative and imagination from every single team member that are heard, tested, and genuinely empowered to lead by example and create lasting impacts on our organization, its programs, and the community.

Please note that this is an unpaid internship. This is an unpaid Volunteer / Intern position.

Job Description

As eCommerce Marketing Manager for Hasana, Inc. you will have a variety of responsibilities, including:

• Conducting in depth customer data analysis and customer profiling
• Implementing customer acquisition and retention strategies
• Implementing effective data capture activities
• Managing customer database and implementing database marketing campaigns
• Utilizing customer data to conduct targeted multi-channel marketing campaigns
• Implementing and managing effective PPC campaigns
• Ensuring effective SEO and online visibility
• Implementing and managing Social advertising
• Reporting on competitor activity
• Develop and drive marketing strategies including; maximizing exposure through use of Social Media, Email, PPC, Affiliate, SEO and direct
• Coordinating magazine and third party collaborations, online competitions and reader offers
• Coordinating and implementing online sale promotions and customer offers
• Coordinating brand promotions and offers
• Maintaining interactive and direct marketing calendar and communicating planned activity to the relevant functions within the business
• Using Google Analytics to report on performance across online operation
• Weekly reporting on financial performance
• Performance of all marketing channels

Qualifications

• Expert using Google Analytics, Ad Words and Ad Choice, Wordpress and OpenCart

• Min of 2 years experience working within an eCommerce team, running all the key marketing channels that underpin the online operation

• Minimum of 2 years working for a luxury brand

• Designing and implementing customer loyalty/reward mechanics

• A proven track record of increasing the performance of marketing channels

• Leadership skills

• Online media planning

• Managing site content including product imagery/copy and editorial site content

• Executing targeted email and viral marketing campaigns

• Managing and adhering the strict budgets and deadlines

• Experience of managing a small team

Additional Information

All your information will be kept confidential according to EEO guidelines.

Job Location

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