Head of Card Acquisitions - Cobrand

Job Description We are seeking a strategic and results‑driven leader to oversee partner‑based co‑branded credit card acquisition for one of US Bank’s new strategic partnerships – one of our largest. The ideal candidate will bring deep expertise in payments, strong partner management skills, and a passion for delivering best‑in‑class customer experiences. This person will work with USB colleagues and the cobrand partner to build the strategy and roadmap to acquire new cardmembers profitably and at scale. They will identify, size, and prioritize new strategies, capabilities, and campaigns to drive growth by attracting new applicants and driving conversion in partner digital channels. They should have strong knowledge of the entire funnel with proven success leading campaigns to drive prospects to conversion. This person will also work with internal stakeholders and the partner to create solutions to increase approval rates for applicants. The role requires experience in customer acquisition in credit cards, including targeting, testing, digital marketing, creative, and media execution. They will be the key relationship leader with the partner for acquisition, responsible for maximizing USB results while meeting the needs of the partner. Key Responsibilities Lead strategic planning and execution to grow acquisitions for partner‑based and co‑branded credit card portfolios Manage high‑performing teams and build new internal capabilities to drive growth, test and learn Collaborate with partners to ensure seamless integration and data share Monitor product performance and customer experience to drive continuous improvement Ensure compliance with corporate policies and regulatory requirements Influence cross‑functional teams and stakeholders to align on strategic goals Build and maintain trust‑based relationships across all levels of the organization Basic Qualifications Bachelor’s degree or equivalent work experience 10+ years of product management experience 10+ years of experience in payments and banking, including consumer and partner‑facing roles Preferred Skills/Experience Experience working in financial services, banking, or credit card issuer. Exceptional influencer with a track record of creating and executing strategies with and through internal and external stakeholders Expertise in developing full funnel acquisition programs, including targeting, creative, offers, conversion, approval and early engagement Track record of effectively managing high stakes credit card partnerships in a cobrand B2B2C environment Deep understanding of digital payments, financial services innovation, and regulatory environments Strategic thinker with a bias for action and results Excellent communication, analytical, and problem‑solving skills MBA or advanced degree preferred Cobrand card partner relationship management Acquisition marketing in digital channels Performance marketing; ability to maximize digital channel growth Strong analytical skills, ability to understand and use data Innovation and bias to test/experiment Compliance and risk management Cross‑functional leadership and collaboration If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants. Benefits Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That’s why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following: Healthcare (medical, dental, vision) Basic term and optional term life insurance Short‑term and long‑term disability Pregnancy disability and parental leave 401(k) and employer‑funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law Review our full benefits available by employment status here. E‑Verify U.S. Bank participates in the U.S. Department of Homeland Security E‑Verify program in all facilities located in the United States and certain U.S. territories. The E‑Verify program is an Internet‑based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E‑Verify program. The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $170,255.00 - $200,300.00 U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures. Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies. Posting may be closed earlier due to high volume of applicants. U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. #J-18808-Ljbffr