Digital Marketing Specialist

Digital Marketing Specialist $70000 - $90000 per year | Charlotte, NC | On-Site | Permanent Join a state of the art electronics manufacturer as they add to their marketing team! Great Benefits, growth opportunities and culture! A bit about us: Growing and dynamic organization that is involved in the design, development, and manufacturing of electrical products for the North American market, drawing on extensive industry experience and established technologies to deliver high‑quality solutions. Why join us? Generous 401(k) Retirement Plan! Great Medical/Dental/Vision Insurance Plans! Tuition Reimbursement Program! Employee Recognition Programs! Employee PV Panel Purchase Program! Aggressive time off plans! Job Details We are seeking a dynamic and creative Digital Marketing Specialist to join our team in the Manufacturing industry. This is a permanent position for a marketing professional who is passionate about leveraging digital platforms to create engaging content and drive brand strategy. The ideal candidate will have a strong understanding of social media, SEO best practices, and analytics tools. They will also have advanced proficiency in Adobe Creative Suite and a minimum of 5 years of experience in digital marketing. A Bachelor's Degree in a related field is preferred. Responsibilities Provide strategic input on creative direction and develop digital‑first content across various social media platforms. Drive the brand strategy, ensuring consistency and alignment with company objectives. Monitor performance of digital marketing campaigns, identify opportunities for improvement, and implement strategies to increase reach, engagement, and conversion. Utilize advanced proficiency in Adobe Creative Suite to create visually appealing and impactful digital content. Maintain a strong understanding of SEO best practices and implement these strategies to enhance online visibility. Conduct regular analysis and reporting on campaign performance, using insights to drive future strategy. Qualifications A minimum of 5 years of experience in a digital marketing role, preferably within the Manufacturing industry. Advanced proficiency in Adobe Creative Suite. Experience in developing and managing social media strategies. Strong understanding of brand strategy and the ability to align this with digital marketing efforts. Demonstrated experience in monitoring campaign performance and identifying areas for improvement. Foundational knowledge of SEO best practices. Minimum of 3 years of experience with analytics and reporting tools. Bachelor's Degree in Marketing, Business, or a related field is preferred. A portfolio of work showcasing previous digital marketing efforts is required. Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance. Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. #J-18808-Ljbffr