Director of Brand, Marketing & Digital Experience

Job Description

Job Description

Description:

Spot Zero, Southern Marine Supply, and Elite Marine A/C are redefining how yacht owners, captains, service providers, dealers, and boat builders support vessels around the world. From advanced water purification and desalination technology to OEM replacement equipment and parts, aftermarket support, and marine HVAC solutions, our companies help keep vessels operating at their best — whether crossing oceans, sitting at the dock, or preparing for the next adventure.

We are looking for a Director of Brand, Marketing & Digital Experience who is equal parts strategist, storyteller, project leader, and growth driver. This isn't a corporate marketing role buried beneath layers of bureaucracy. You'll work directly with ownership, influence company strategy, lead brand evolution, launch new products, oversee major international boat shows, transform digital customer experiences, and help shape the future of three growing marine brands.

If you enjoy building brands, solving problems, creating momentum, and delivering measurable business results, you'll thrive here.

The Opportunity

This role leads all marketing initiatives across three distinct but complementary marine brands:

• Spot Zero — industry-leading reverse osmosis technology, and spot-free water systems serving the global marine market.

• Southern Marine Supply — OEM parts, aftermarket support, dealer services, and marine equipment distribution.

• Elite Marine A/C — marine HVAC systems, climate control solutions, technical support, and service expertise for the yachting industry.

You will develop and execute marketing strategies that drive brand awareness, customer engagement, lead generation, dealer support, eCommerce growth, and revenue. The role combines strategic leadership with hands-on execution — some days presenting growth initiatives to leadership, other days coordinating a product launch, managing a content shoot onboard a yacht, planning an international trade show, reviewing website designs, or working with agency partners to bring a brand vision to life.

Major Initiatives You'll Lead

Over the next 12–24 months, you'll play a pivotal role in several high-impact initiatives that shape the future of our brands and customer experience.

Brand Evolution & Refresh

One of our core brands is undergoing a strategic brand refresh designed to position it for future growth while preserving the trust it has earned in the marine industry. Working alongside our agency of record and ownership, you'll help guide the evolution of brand positioning, messaging, visual identity, customer experience, and market presence.

Website Transformation & Digital Experience

We are investing in a best-in-class digital experience across all brands. You'll lead website strategy, UX improvements, content architecture, SEO, conversion optimization, and customer-journey enhancements — working with agency partners, web-development resources, and internal stakeholders to deliver projects on time, on budget, and at a high standard.

Shopify Integration & eCommerce Growth

A key initiative is the development and expansion of our online parts and accessories business through Shopify. You'll oversee implementation and optimization of Shopify-powered eCommerce designed to simplify purchasing, improve satisfaction, and support long-term revenue growth. Responsibilities include:

• Managing external Shopify developers and integration partners.

• Leading eCommerce strategy and online merchandising.

• Improving product discovery, navigation, and user experience.

• Supporting inventory visibility and product organization.

• Developing digital marketing campaigns that drive online sales.

• Creating scalable systems that make it easier for customers to find and purchase what they need.

Experience with Shopify, eCommerce strategy, digital merchandising, or online customer experience is highly desirable.

Building the Future of Marine Customer Experience

Our goal isn't simply to launch websites or sell products online — it's to create an industry-leading customer experience that makes it easier for boat owners, captains, service providers, dealers, and OEM partners to learn about our products, access support, purchase parts, and engage with our brands. You'll play a central role in bringing that vision to life.

What You'll Own

Brand Strategy & Positioning

• Lead brand strategy across all three companies; maintain and evolve brand standards, messaging, and positioning.

• Ensure consistency across all customer-facing channels.

• Develop compelling value propositions and market differentiation.

• Identify opportunities for growth, expansion, and brand development.

Growth Marketing & Demand Generation

• Develop marketing programs that generate measurable business results.

• Support dealer acquisition and dealer-enablement initiatives.

• Drive lead generation through digital channels, content marketing, events, and partnerships.

• Improve marketing attribution and reporting; create scalable systems that support long-term growth.

Website & Digital Experience

• Own digital strategy across all websites and digital properties.

• Manage website development projects and optimization initiatives.

• Improve UX, conversion rates, SEO performance, and lead generation.

• Develop landing pages, campaign experiences, product pages, and resource centers; monitor analytics and continuously improve.

Content Strategy & Thought Leadership

• Develop content strategies and editorial calendars; manage photography, videography, and creative production.

• Create articles, case studies, customer stories, technical content, and product marketing materials.

• Collaborate with internal subject-matter experts to turn technical information into engaging educational content.

• Support SEO and organic growth; repurpose content across websites, email, social, training materials, and dealer communications.

Product Launches & Innovative Marketing

• Lead go-to-market planning for new products and technologies.

• Develop launch strategies, messaging, training materials, and promotional assets.

• Coordinate cross-functional teams, dealers, distributors, and agency partners; build awareness around new innovations.

Trade Shows & Events

• Lead planning and execution for major domestic and international events: Fort Lauderdale International Boat Show, Palm Beach International Boat Show, Cannes Yachting Festival, METS Amsterdam, Sanctuary Cove International Boat Show, plus dealer meetings and training events.

• Own event strategy, budget management, booth design and logistics, promotional campaigns, lead-generation programs, and post-show reporting and follow-up.

Marketing Operations & Operations Management

• Own annual marketing planning and budgeting.

• Manage agencies, contractors, freelancers, and technology partners.

• Build processes that improve efficiency and execution; maintain project accountability and timelines; establish KPIs and reporting systems.

Analytics & Performance

• Monitor campaign performance and ROI; track website, email, social, eCommerce, and lead-generation metrics.

• Deliver executive-level reporting and insights; use data to guide decisions and resource allocation.

Leadership

• Serve as the central marketing leader across all brands; collaborate with sales, operations, service, and ownership.

• Build and mentor future marketing resources as the company grows.

• Foster a culture of accountability, creativity, collaboration, and continuous improvement.

Spot Zero, Southern Marine Supply, and Elite Marine AC are redefining how yacht owners, captains, service providers, dealers, and boat builders support vessels around the world. From advanced water purification systems and desalination technology to OEM replacement parts, aftermarket support, and marine HVAC solutions, our companies help keep vessels operating at their best—whether they're crossing oceans, sitting at the dock, or preparing for their next adventure.

• 7+ years of progressive marketing experience.

• Proven experience leading multi-channel marketing initiatives.

• Strong project management and organizational skills.

• Experience managing agencies, vendors, and creative partners.

• Excellent written and verbal communication skills.

• Strong understanding of digital marketing, content strategy, SEO, analytics, and customer experience.

• Ability to balance strategic thinking with hands-on execution, and to manage multiple priorities in a fast-paced environment.

Preferred

• Shopify or eCommerce platform experience.

• Experience leading website redesign or digital-transformation projects.

• Experience managing web developers, contractors, and technology vendors.

• B2B, technical, industrial, or manufacturing marketing experience.

• Product launch and go-to-market experience.

• Photography, video production, or content-creation experience.

You Might Be a Great Fit If You…

• Think strategically but enjoy rolling up your sleeves.

• Love building brands and growing businesses, and take ownership and follow through.

• Can manage multiple priorities without losing attention to detail.

• Enjoy solving problems and creating order from complexity, and are energized by fast-moving environments.

• Care about outcomes, not just activities, with a natural curiosity for technology, customer experience, and continuous improvement.

Why Join Us?

• Shape the future of three growing marine industry brands and lead meaningful brand transformation and digital innovation.

• Work directly with ownership and influence company strategy and growth.

• Travel to premier marine industry events around the world.

• Lead product launches and customer-experience initiatives, and make a visible impact in an industry that values innovation, craftsmanship, and service.

• Help build the next chapter of some of the most respected brands in marine water treatment, HVAC, and aftermarket support.

Work Environment & Schedule

• This is a full-time, in-office position | Monday–Friday | 8:00 AM–5:00 PM or 8:30 AM – 5:30 PM

Pre-Employment Conditions

• Background screening
• Drug screening

Compensation & Benefits

• Competitive Salary plus performance based bonus opportunities
• Medical, Dental, Vision, and Life Insurance – company pays 100% of employee-only premiums
• 401(k) with company match
• Paid Holidays and PTO

EEO Statement

Elite Marine, Southern Marine Supply and Spot Zero are an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law. Elite Marine, Southern Marine Supply, and Spot Zero is a drug-free workplace. All offers of employment are contingent upon the completion and passing of the compliance process.