Lead Generation Specialist
Aptus Data Labs
Location: Remote Department: Sales & Business Development Reports To: Sales/Partnerships Lead or Head of Growth Key Responsibilities Prior experience in IT / Analytics / AI SaaS or related B2B industries. -> Identify and research potential clients across industries (e.g., Pharma, Manufacturing, BFSI, Retail, Logistics/Supply Chains etc.). Use platforms like LinkedIn Sales Navigator, Lusha, Apollo, ZoomInfo, HubSpot, or similar tools to build prospect lists. Run cold outreach campaigns via email, LinkedIn, and WhatsApp to generate qualified leads. Collaborate with the marketing team to execute lead-generation campaigns and follow up with event leads. Qualify inbound leads and schedule introductory meetings/demos for the sales team. Maintain lead information and track activity using CRM (HubSpot preferred). Create weekly and monthly reports on lead metrics and conversion performance. Research industry trends and decision-makers to personalize outreach. Requirements Required Skills Strong communication and written skills (English proficiency a must). Prior experience in IT / Analytics / AI SaaS or related B2B industries. Hands-on experience with LinkedIn, HubSpot CRM, Apollo, Mailchimp, or similar platforms. Knowledge of B2B sales processes, buyer personas and deal progression & management. Analytical mindset for monitoring campaign metrics. Self-motivated, detail-oriented, and goal-driven. Good-to-Have Prior experience in IT / Analytics / AI SaaS or related B2B industries. Understanding of data enrichment and segmentation tools. Familiarity with content-based outreach (e.g., case studies, whitepapers) and account/vertical based marketing & prospect outreach strategy. #J-18808-Ljbffr Aptus Data Labs
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