Performance Marketing Manager (m/w/d)

Performance Marketing Manager

We are Onfy — a German pharmacy marketplace founded in 2021. We are on a mission to constantly find new and innovative ways to support your health online. We empower our customers to take their health into their own hands by providing an easy, convenient and affordable experience.

Our website launched in November 2021, and since then it has developed into an online platform that offers consumers the unique ability to order and to receive health products from several pharmacies at once with low prices and fast delivery.

We are an agile, rapidly growing team of forward thinkers, and we believe in people who want to change the world of health for the better using the latest technology available.

We are looking for a hands-on and data-driven Performance Marketing Manager to own and scale customer acquisition with a strong focus on profitability and unit economics.

Responsibilities

• Manage and optimize acquisition channels with a strong focus on commercial performance
• Build in-house expertise in price comparison platforms and shopping channels (Google Shopping, feed-based marketing)
• Own performance metrics such as CAC, ROAS, conversion rate, AOV, and contribution margin
• Support and optimize additional paid channels (Paid Search, Paid Social, Bing, etc.) where relevant
• Manage and challenge external agencies and freelancers to ensure high-quality execution and reporting
• Develop and scale affiliate and partner marketing as an acquisition channel
• Collaborate with product and tech teams to improve landing pages, tracking, feed quality, and conversion rates
• Ensure strong and clear positioning in acquisition channels to improve first-time customer conversion

Requirements

• 3+ years of experience in performance marketing, preferably on German market (e-commerce, marketplace, retail media, or similar)
• Strong understanding of unit economics and acquisition metrics (CAC, ROAS, AOV, conversion rate, contribution margin)
• Hands-on experience with performance marketing channels like Google Shopping, price comparison platforms, and feed-based marketing
• Highly analytical and data-driven mindset
• Ability to work independently in a lean, fast-paced environment
• Fluent English

Preferred

• Experience with affiliate / partner marketing
• Experience with landing page optimization, SEO, or acquisition content
• Fluent German (strong plus)

We Offer

• Work Format: hybrid or remote with flexible hours
• Care & Wellbeing: health insurance for the employees, including dental care (Barmenia Mehr Zahn 100), daily meal allowance
• Team & Growth: collaboration with colleagues across Portugal, Brazil, Latvia and China, with opportunities for promotions, professional trainings, and English courses
• Community & Engagement: annual team building activities, knowledge-sharing workshops, and a strong sense of team work

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