Paid Search Strategist

Are you passionate about paid search? Do you like to debate the fine distinctions between tRoAS and tCPA? Do you have a track record of driving business impact through successful paid media campaigns? If so, don't miss the opportunity to join our growing team as a Paid Search Strategist. Reporting to the Head of Growth, this is a highly visible role with an opportunity to make a significant impact in a fast-growing, market-leading technology company. Responsibilities Drive our paid search program, own day-to-day campaign management, and deliver against quarterly targets for RoAS and/or gross profit. Help define the strategy and testing cadence for a broad range of paid acquisition campaigns. Recommend tools, automation and processes to improve operational efficiency and scale paid search efforts. Proactively work with cross-functional teams to drive strategic initiatives and ensure alignment on KPI’s and approach to budget allocation, spend and results management. Use strong business acumen to help prioritize business objectives. Monitor and analyze relevant data to evaluate program effectiveness and ROI, and continually make recommendations for optimization and growth. Serve as an expert resource to other teams, and act as a key stakeholder in helping us build better ad creative, better landing pages and better conversion funnels. Qualifications 5 or more years of experience in digital marketing in fast-paced environments. Demonstrated experience building and scaling paid search campaigns across a portfolio of product offerings, which resulted in increased revenue or profitability. Experience working in a conversion-oriented environment, e-commerce, lead generation or similar. SaaS and/or subscription experience a plus. Google Ads certification(s) highly preferred. Google Analytics certification a plus. Strong affinity for data and analytics, with the ability to decompose complex data sets into understandable levers to improve business performance. A demonstrated willingness to experiment, fail fast, iterate and succeed, with a track record of extracting concrete, actionable insights from test results. Ability to work independently, and in a virtual team environment across multiple time zones. Comfortable presenting results and ideas to senior management. Relentless focus on execution, without losing the ability to see the big picture An innate curiosity and a passion to succeed USA, Canada, and LATAM candidates welcome. Fluency in spoken and written English is required for this role. Benefits & Perks Competitive salary + equity 100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans 401(k) with company match Top-tier laptop provided Annual wellness stipend (gym + other wellness activities) Monthly house cleaning stipend Monthly cell phone & internet usage stipend A collaborative team environment where your ideas and creativity will be valued and encouraged About Us At RentRedi, we’re transforming the rental experience by empowering landlords and tenants with intuitive tools that simplify every part of the rental process. We are a fast growing scale-up, #1-rated software for rental property management and rent payments, ranked 180 on the Inc. 5000 list of fastest growing companies in the US, and supported by amazing investors: K1 Capital (Buildium) TIA Ventures (LeafLink, BentoBox, KidPass, & more) RiverPark Ventures (co-founder of Seamless; Via, InVisionApp, Petal, Candid & more) Tribeca ESP (ApartmentList, Fund That Flip, MasterClass) Ex-Managing Director of Blackstone Managing Director of Angelo Gordon (created Chelsea Market) Ex-COO of Waltz (acquired by WeWork) #J-18808-Ljbffr Ekho Dealer (YC S22)