Marketing and Communications Manager

Marketing and Communications Manager

Are you passionate about supporting agriculture and rural communities? Do you thrive in a relationship-driven environment where your analytical skills and customer service make a real impact? If so, we want to hear from you!

As a Marketing and Communications Manager at AgCarolina Farm Credit, you'll serve as a strategic partner to lending and executive leadership teams, helping drive business growth, strengthen employee engagement, advocate for agriculture, and enhance AgCarolina's impact throughout the communities we serve. You'll lead the association's growth marketing strategy, overseeing digital marketing channels including website, social media, email marketing, digital advertising, SEO, AI powered search, CRM systems, and marketing automation tools. You'll work independently and collaboratively to execute the internal and external communications strategy, ensuring consistent, effective messaging that supports organizational objectives, employee engagement, project and change management initiatives, member education, brand reputation, and Farm Credit's voice within the agricultural community. Additionally, you'll be part of a culture that values mentorship, candid conversations, attention to detail, and timely decision-making in service of agriculture and rural communities.

What You'll Do:

• Develop and lead a high-performing marketing and communications team that delivers measurable business results.
• Build strong relationships with employees, members, agricultural producers, industry partners, elected officials, community leaders, and trade organizations.
• Partner with lending team to identify growth opportunities, support prospecting efforts, and develop targeted marketing campaigns that drive loan growth and member acquisition.
• Execute integrated growth marketing strategies that generate qualified lending opportunities, increase market penetration, and strengthen member experience.
• Deliver effective internal and external communications that support organizational alignment, employee engagement, and successful change initiatives.
• Establish meaningful performance metrics and analytics that demonstrate marketing effectiveness, communication impact, member engagement, and contribution to Association growth objectives.
• Advance Farm Credit advocacy efforts through strategic legislative engagement, relationship building, and promotion of Farm Credit and agricultural priorities.
• Support achievement of Association business plan goals through data-driven marketing, communications, and public affairs initiatives.
• Evaluate and leverage emerging tools, AI-enabled marketing tools and digital engagement strategies to enhance member engagement, campaign effectiveness and organizational impact.
• Build and maintain positive working relationships to enhance the Association's reputation.

What We Value:

At AgCarolina, we believe in:

• Customer Focus – Building strong relationships through responsiveness and professionalism
• Collaboration – Working closely with your team and other departments to deliver exceptional service
• Excellence – Bringing precision, organization, and integrity to everything you do
• Growth – Enjoying opportunities for development, innovation, and meaningful contribution

What We're Looking For:

• Education and/or experience equivalent to a college degree in business, marketing, communications, agriculture or related field and seven years of experience in marketing, communications, business development, public affairs, or related areas. Master's degree preferred.
• Knowledge of the Farm Credit system and knowledge of agriculture is helpful
• Experience developing and managing multi-channel marketing campaigns with measurable business outcomes.
• Experience utilizing marketing analytics, CRM systems, and digital performance metrics to inform decision making
• Superior communication (oral and written), decision/problem solving skills and good judgement
• Capability to handle high stress situations in a business and professional manner
• Ability to travel within and outside AgCarolina's territory for training

Why Join Us? If you're looking for:

• Competitive pay, including eligibility for incentive pay
• Comprehensive benefits (medical, dental, life, LTD, and others)
• Maternity, Paternity, and Caregiving Leave
• Company-matched 401(k) (100% match of the first 6% you defer)
• Commitment to training and professional development
• Meaningful work that allows one to make a difference in agricultural and rural communities
• Opportunities for work-life balance
• A great work environment with colleagues who have a shared commitment to our core values

AgCarolina Manager Competencies:

1. Drives Results
2. Builds Effective Teams
3. Instills Trust
4. Communicates Effectively
5. Ensures Accountability
6. Develops Talent
7. Drives Engagement
8. Manages Complexity
9. Collaborates
10. Adaptability

Internal candidates must have at least 2 years of Farm Credit experience, a Fully Successful rating or higher on their most recent performance review and have been in their current role for at least 2 years before applying.

Interview Process: Applications received within the first 2 weeks of posting date will receive priority consideration. The position will remain open, however, until the vacancy is filled.

1. Phone Screen with AgCarolina HR Representative
2. In-person interview

About Us

AgCarolina Farm Credit is the largest ag lending cooperative operating in North Carolina with a local presence throughout the territory. The Association has approximately $3.1 billion in gross loan volume, serving more than 6,000 members.

Our purpose at AgCarolina Farm Credit (ACA) is to serve the agricultural industry and our rural communities, yielding a more prosperous future for all. We are committed to providing constructive credit and financial services to grow the success of our members, one local relationship at a time.

We believe that an inclusive team of employees is the best way to serve our agricultural and agribusiness customers. AgCarolina refers to our diversity initiatives as inclusion initiatives. With inclusion, we seek to involve all employees, management team, and board in fostering an environment that encourages and acknowledges the positive contributions individuals from all backgrounds can make in the success of our organization. By embracing and leveraging our unique strengths we establish ourselves as a positive corporate citizen and an employer of choice.

We are committed to attracting and developing an outstanding team of employees and supporting each one to achieve his or her full potential. Our success at AgCarolina GROWS by:

• G rowing our people and association • R elationships built on respect, trust, and integrity • O wning responsibility for our attitudes, actions, and job performance • W elcoming everyone and treating them fairly • S erving one another, members, and local communities

In addition to our Core Values, AgCarolina has established competencies for employees, leadership, and senior leadership positions. These competencies are designed to provide a clear picture of the daily actions one can take and develop over time to add value to the Association and enhance their professional growth.

Job Info

• Job Identification 4999
• Locations AgCarolina Admin