Director of Sales

Dick Broadcasting Company | Myrtle Beach, South Carolina
Full-Time | Exempt

Dick Broadcasting Company is looking for a driven, entrepreneurial sales leader to lead our Myrtle Beach sales team and accelerate revenue growth across our broadcast and digital platforms.

This is not a position for someone who wants to simply maintain the status quo.

We are looking for someone who wants to build — a great sales team, strong client relationships, new business opportunities, and a culture where people are continually challenged to improve and succeed.

You will lead the sales efforts for our four-station Myrtle Beach operation and its growing digital advertising business, with significant responsibility for developing people, executing sales strategies, and delivering results.

For more than 72 years, Dick Broadcasting Company has built successful local media brands by remaining committed to the communities we serve. As a family-owned company, we believe local leadership matters. We encourage our leaders to identify opportunities, try new things, develop people, solve problems, and find creative ways to grow our business.

This position is based in Myrtle Beach, South Carolina, one of the Southeast’s most dynamic and rapidly growing markets. Beyond being a world-class tourism destination, Myrtle Beach offers a strong local business community, tremendous population growth, beaches, golf, entertainment, and an outstanding quality of life.

If you are a successful Local Sales Manager, General Sales Manager, Digital Sales Manager, or proven media sales leader looking for an opportunity to build and lead a high-performing sales organization, we would like to hear from you.

What You’ll Do

Build and lead a great sales team.

Recruit, develop, coach, and retain talented sales professionals. Create an environment where people enjoy coming to work, know what is expected of them, celebrate wins together, and are continually challenged to grow and improve.

Drive revenue growth.

Develop and execute sales strategies that grow revenue across broadcast, digital, and other advertising platforms. Place a strong emphasis on local-direct new business development, growing existing client relationships, and identifying new revenue opportunities.

Develop people, not just manage numbers.

Spend time in the field with your sellers. Participate in client meetings, provide meaningful coaching, help improve their prospecting and presentation skills, and develop their ability to uncover client needs and recommend effective advertising solutions.

Create a culture of consistent sales activity.

Establish clear expectations for prospecting, discovery meetings, presentations, follow-up, and closing business. Help sellers build strong pipelines and develop the habits necessary for sustained success.

Be part of the sales effort.

Lead by example. Participate in key client meetings, help develop creative advertising strategies, and assist sellers in overcoming challenges and closing opportunities. Be a resource for the sales team without becoming the sales team.

Know the numbers and use them to drive results.

Take ownership of sales budgets, revenue forecasting, pipeline management, and sales performance. Utilize CRM data, sales activity, ratings, digital performance, and other key metrics to recognize opportunities, identify challenges, and hold the team accountable for results.

Help our clients succeed.

Build a sales organization focused on understanding client needs and delivering results rather than simply selling advertising schedules. Encourage creative thinking and the development of integrated solutions that help local businesses grow.

Collaborate across departments.

Work closely with programming, promotions, digital, and other departments to develop compelling advertising opportunities, maximize the value of our brands, and ensure successful execution of client campaigns.

Be part of the Myrtle Beach community.

Build relationships with advertisers, agencies, community organizations, and business leaders. Be visible in the market, develop new relationships, and help ensure our stations remain valuable partners to local businesses.

What We’re Looking For

We are less interested in a particular title than we are in finding the right sales leader. The successful candidate will bring:

· A demonstrated track record of growing revenue, developing new business, and consistently delivering sales results.

· Proven experience leading, coaching, motivating, and developing sales professionals.

· A strong understanding of the sales process, from prospecting and discovery through presenting, negotiating, following up, and closing.

· The ability to establish clear expectations, measure performance, and hold people accountable while building a positive team culture.

· Experience managing sales budgets, forecasting revenue, and evaluating sales pipelines.

· An understanding of digital advertising and how broadcast and digital solutions can work together to solve client problems.

· A willingness to get into the field, work alongside sellers, and actively participate in the sales process.

· Strong communication, negotiation, and problem-solving skills.

· Curiosity, creativity, and a willingness to try new things.

· The confidence to make decisions and the humility to listen to other ideas.

· An entrepreneurial mindset and a desire to create opportunities rather than wait for them to appear.

· A college degree or equivalent professional experience.

· A valid driver’s license.

Who Will Thrive Here

This opportunity is best suited for someone who genuinely enjoys building a successful sales team and helping people reach their potential.

We want a leader who gets energy from coaching sellers, developing creative ideas, meeting with clients, winning new business, and celebrating the team’s successes.

You should be comfortable setting high expectations, having difficult conversations when necessary, and holding yourself and others accountable for delivering results.

We believe great sales leadership requires both encouragement and accountability. The right person will know how to motivate a team, recognize progress, address underperformance, and create an environment where everyone understands their role in the organization’s success.

At DBC, we value leaders who take initiative, think creatively, and approach challenges with a solutions-oriented mindset.

Ultimately, we’re looking for someone who measures their success not just by the revenue they personally generate, but by the success of the salespeople they lead and the business they help build.

If you are looking for an opportunity to develop a great team, grow revenue, have some fun along the way, and make a meaningful impact in one of DBC’s key markets, we would like to hear from you.

Benefits

Dick Broadcasting Company offers a comprehensive and competitive benefits package, including:

· Paid Time Off (Vacation, Personal and Sick)

· Medical, Dental, Vision, Disability, and Life Insurance

· Flexible Spending Account

· 401(k) Retirement Savings Plan

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