Growth Leader: Drive Strategy & Innovation in Global Snacks

Hershey Names Former PepsiCo Executive as Chief Growth Officer

With more than 20 years of CPG experience, Stacy Taffet will become Hershey's Chief Growth Officer in April.

Overview

The Hershey Co. has named Stacy Taffet as Chief Growth Officer, effective April 14, 2025. Taffet will drive transformative growth strategies across the company's expanding snacks portfolio, which includes brands such as Hershey's, Reese's, Jolly Rancher, and Dot's Homestyle Pretzels.

Responsibilities

• Lead Hershey's enterprise growth strategy and key growth capabilities, including media and creative investments, marketing innovation, research and development, commercial and consumer intelligence, and brand reputation management.

Qualifications

• More than 20 years of transformative leadership experience, including 15 years in consumer-packaged goods (CPG).
• Over 17 years at PepsiCo in various Marketing roles, including the latest role as senior vice president of Beverage Portfolio Strategy and Marketing.
• Experience across PepsiCo segments such as Global Accounts, Frito-Lay, Hydration, Aquafina, Lipton Iced Tea, and SoBe.
• Awards and recognition including Brand Innovators Top 100 Women in Brand Marketing and AdAge Women to Watch.

Quotes

"I am deeply honored to join Hershey and help shape its next chapter of growth. Throughout my career, I've admired Hershey not only for its iconic brands that have created meaningful moments for generations, but also for its exceptional talent and profound commitment to community impact," said Taffet. "I'm excited to contribute to this remarkable legacy while working alongside the team to advance our ambitious vision for the future."

Notes

The appointment continues Hershey's commitment to accelerating growth and strengthening its position in the competitive global snacking market, with a focus on innovative demand creation and strategic brand development.