AI, Video & Growth Marketing Manager
Platinum North Systems
Job Description
Job Description
Location: Remote 90% in office 10%
Work Arrangement: Primarily remote, with occasional in-person meetings, planning sessions, or events as needed.
About the Role
Marketing has changed.
The next generation of brands won't be built solely through traditional advertising, email campaigns, or long-form content. They're being built through short-form video, AI, creators, social platforms, search, community, and constant experimentation.
We’re looking for an exceptional AI, Video & Growth Marketing Manager who understands this new marketing landscape and knows how to turn attention into growth.
This role is for someone who lives at the intersection of marketing, content, AI, social media, video, SEO, and technology .
You don't need to be an expert in every tool. You do need to be someone who understands what's possible, learns incredibly quickly, experiments constantly, and knows how to turn new technology and emerging platforms into real marketing opportunities.
What You’ll Do
- Develop and execute a modern, multi-channel content and growth strategy centered around short-form video, AI, social media, SEO, and emerging platforms .
- Create and oversee compelling content for TikTok, Instagram Reels, YouTube Shorts, LinkedIn, and other platforms.
- Identify emerging trends, platforms, technologies, formats, and cultural moments that can create opportunities for the brand.
- Use AI tools to accelerate and improve ideation, scripting, research, content creation, editing, repurposing, personalization, analytics, and marketing automation .
- Develop content concepts and hooks designed to capture attention within the first few seconds.
- Build repeatable content systems that allow us to produce high-quality content at scale.
- Turn one idea, interview, podcast, webinar, article, or product feature into multiple pieces of content across different platforms.
- Develop and test different creative approaches, messaging, hooks, formats, CTAs, and distribution strategies.
- Use data and analytics to understand what content is actually driving attention, engagement, leads, and revenue.
- Stay ahead of changes in social algorithms, AI-powered search, traditional SEO, content discovery, and consumer behavior.
- Help develop product launches and marketing campaigns using modern content and distribution strategies.
- Collaborate with leadership, product, sales, and creative teams to turn business objectives into marketing campaigns.
- Identify opportunities to leverage creators, influencers, UGC, partnerships, and communities.
- Continuously test new AI platforms and marketing technologies and determine which are worth incorporating into our workflows.
- Build systems and processes that make the marketing organization faster, more creative, and more efficient.
The Person We're Looking For
We’re not looking for someone who simply knows how to post on social media .
We're looking for someone who understands how modern attention is created.
You understand why someone stops scrolling.
You understand the difference between a video that gets 100 views and one that gets 100,000.
You understand that views aren't enough — the goal is to turn attention into brand awareness, customers, and revenue .
You're naturally curious about AI and constantly experimenting with new tools.
You're comfortable with ambiguity and don't need to be given a detailed playbook. You can see an opportunity, develop a strategy, execute it, measure the results, and improve it.
Most importantly, you're constantly asking:
"What could we be doing that nobody else is doing?"
What You Bring
- Proven experience in digital marketing, content marketing, social media, growth marketing, or a similar field.
- Strong understanding of short-form video and social content .
- Deep understanding of what drives attention, engagement, retention, and sharing.
- Strong knowledge of modern AI tools and their applications in marketing.
- Experience using AI to improve marketing workflows and content production.
- Strong copywriting and storytelling abilities.
- Understanding of SEO, content discovery, and how people search for information.
- Experience with platforms such as TikTok, Instagram, YouTube, LinkedIn, and emerging social platforms.
- Strong analytical skills and an ability to use data to guide creative decisions.
- Ability to move quickly from idea → experiment → results → iteration.
- Excellent communication and organizational skills.
- A strong understanding of branding and the ability to maintain a consistent voice across channels.
AI & Technology
AI will be a major part of this role.
We expect you to be comfortable experimenting with tools for:
- Content ideation and research
- Scriptwriting and copywriting
- Video creation and editing
- AI-generated video and imagery
- Voice and audio production
- Content repurposing
- SEO and search research
- Marketing automation
- Analytics and reporting
- Workflow automation
- Personalization
- Competitive research
- Campaign development
We're less interested in whether you know one particular AI tool and more interested in whether you understand how to use AI to dramatically increase the speed, quality, and scale of marketing.
Bonus Points
- You have grown a social account, brand, or audience from the ground up.
- You've created a video that generated significant organic reach.
- You have experience with UGC or creator marketing.
- You have experience launching a product or company.
- You understand traditional SEO as well as emerging AI/search experiences.
- You have experience with paid social advertising.
- You know how to edit video yourself.
- You have experience with tools such as CapCut, Premiere, Canva, Adobe Creative Cloud, or similar platforms.
- You have experience building automated marketing workflows.
- You actively experiment with new AI tools before they become mainstream.
- You have a personal portfolio, social account, newsletter, YouTube channel, or other evidence of your ability to create and grow an audience.
What Success Looks Like
Your job isn't simply to produce content.
Your job is to build attention and turn that attention into growth.
Success will mean:
- Our brand consistently produces compelling short-form content.
- We develop a recognizable presence across the platforms where our customers spend time.
- Our content reaches new audiences organically.
- We develop repeatable content formats that consistently perform.
- AI dramatically increases our marketing team's speed and output.
- We continuously test and discover new growth opportunities.
- Content contributes measurable traffic, leads, customers, and revenue.
- We stay ahead of changes in technology, platforms, and consumer behavior rather than reacting after everyone else has caught up.
The Opportunity
This is an opportunity for someone who wants to help define what modern marketing looks like inside a growing company.
If you're excited about the convergence of AI + video + social + SEO + creators + technology + growth , and you believe the biggest marketing opportunities of the next decade haven't been discovered yet, this role may be for you.
We're looking for someone who doesn't just follow where marketing is going.
We want someone who helps us figure out what's next.
Work Environment
This is a work-from-home position . You will work primarily remotely with the team using digital collaboration and communication tools. Occasional in-person meetings, planning sessions, filming days, company events, or other business-related activities may be required when needed.
To Apply: Please submit your resume and examples of marketing, content, video, social, or growth work you're particularly proud of. We would especially like to see examples where you used creativity, technology, AI, or unconventional marketing to produce measurable results.
$67k - $107.2k
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