Marketing Coordinator

Marketing Coordinator

The Marketing Coordinator assists in the creation of strategic marketing plans and is responsible for their execution to build the business. This person is assigned broader areas of responsibility, including traditional and digital marketing, product development, and updates.

Essential Functions

1. Implement strategies and tactics of approved marketing plans that support assigned markets - all consistent with the long-term strategic plans of the Company.
2. Assist the Marketing Manager in developing and implementing marketing strategies that best serve the market, including distributor and national account-based programs. Assessing the success of campaigns, both short and long-term, and suggesting changes to support better market penetration.
3. Support the development of inbound marketing materials to help promote lead generation by creating written and digital content for the website, social media, and company collateral.
4. Maintain the CRM system and data, while helping disseminate information and training to the sales team.
5. Responsible for developing an annual media plan as well as developing and managing advertising creative, copy, and placement, including print and digital. Ensure ads are placed in relevant journals and materials are distributed to healthcare professionals within specified timeframes.
6. Assist the Marketing Manager in identifying, validating, developing, and launching new products, new indications, and new markets, in addition to product label updates and changes.
7. Actively manage online and outside vendor partners, websites, and social media to achieve their stated goals, as well as coordinating primary and secondary market research as required.

1. Assist in the planning of regional and national trade shows, managing schedules, registration, vendors, booth needs, deadlines, communications, and follow-up.
2. Coordinate event logistics and packing, including furnishings, utilities, signage, lead retrieval, displays, literature, samples, promotional items, supplies, and equipment.
3. Manage returned assets and improve processes to reduce shipping costs, prevent missing items, increase inventory accuracy, and simplify event preparation.
4. Develop and deliver presentations to internal and external stakeholders, as necessary, and represent the Company at pertinent trade shows, as assigned by departmental management.
5. Work collaboratively with all key departments within the Company, including Sales, Research and Development, Quality Assurance & Regulatory Affairs, Operations, Finance, Manufacturing, and HR.

Other Duties and Responsibilities

• Review and provide evaluation of third-party estimates and invoices involving marketing vendors.
• Ensure compliance of all relevant regulations by the Company and its customers.
• Comply with all company ISO, FDA, GMP, OSHA, and other regulatory rules and guidelines.
• Comply with all applicable Company rules.
• Be prepared to assist with or manage various ad hoc assignments as they emerge.