Community Marketing Engagement Specialist

Job Description

Job Description

Community Marketing Engagement Specialist
Our client in Albuquerque, New Mexico, is seeking a Community Marketing Engagement Specialist on a direct hire basis. This opportunity is ideal for a creative, hands-on marketer who excels in social media, content creation, and community engagement and wants to own the marketing function for a well-loved local brand. You will tell the story of what makes this company unique, drive foot traffic, and turn a loyal word-of-mouth following into a thriving, engaged community.

Company Profile
Established international specialty grocer with decades of history and a strong community presence
Offering one of the largest selections of international and specialty foods in the Southwest
Collaborative, close-knit team culture with a passion for quality, service, culture, and community

Community Marketing Engagement Specialist Role
As the Community Marketing Engagement Specialist, you will be the creative engine behind the company's digital presence, events, and community outreach. This is an individual contributor role where you will own marketing end-to-end, from strategy to execution. You will differentiate the brand from big-box retailers, build engaging content and experiences, and use customer data to bring new and returning customers through the doors.

Social Media and Content
Manage and grow social media accounts across Instagram, TikTok, Facebook, and additional platforms
Post daily content showcasing store activity, new arrivals, events, and behind-the-scenes moments
Build, maintain, and execute strategic content calendars
Create educational content that inspires customers to try foods from different cultures, including new sauces, flavors, and creative ways to use them
Create, proof, and schedule posts with accuracy and attention to detail
Monitor engagement, grow followers, and implement best practices
Manage and respond to Google and Yelp reviews
Create ads to attract new customers; experience running paid social campaigns is a plus

Graphic Design and Creative
Design flyers, posters, ads, in-store signage, social media graphics, and print materials
Create and edit short-form videos, reels, and motion graphics using Canva, Adobe, or similar tools
Maintain a consistent brand voice and visual identity across all channels
Capture the story behind events, products, employees, and community moments through photo and video

Events and Community Engagement
Plan and execute events plus seasonal promotions and in-store activities
Research food and cultural trends and turn them into timely events, promotions, and content
Create fun, family-friendly activities that bring kids and parents into the store
Develop community partnerships and position the brand as a community hub
Craft messaging that reaches new audiences and encourages customers from across the region to visit
Attend events, including evenings and weekends, to capture photos, video, and interviews

Customer Engagement, Data, and Reporting
Leverage a 15,000-member loyalty program to personalize outreach and drive repeat visits
Help build out customer data capture to better understand who is shopping and where they are coming from
Use purchase data to create targeted campaigns by product category or region
Build reporting and KPIs from the ground up to track engagement, foot traffic, and campaign results
Recommend and test marketing investments with a focus on ROI

Website
Support website content updates and help identify resources to modernize the site

Additional Expectations
Collaborate closely with the Creative Director, Operations Director, and store leadership
Be available for evening and weekend events and promotions

Community Marketing Engagement Specialist Background Profile
3+ years of experience in social media management and content creation for a business, brand, or organization
Background in food, grocery, or retail strongly preferred
Portfolio required showcasing real results, including follower growth, engagement stats, and campaign outcomes
Strong experience using Canva, Adobe, or similar design platforms
Working knowledge of video editing and motion graphics
Comfortable shooting content on a mobile device
Self-starter who can take ideas from concept to execution independently
Highly organized with strong project management skills
Data and metrics-driven, with the ability to track and report results
Passion for food, culture, and community
Degree not required

Features and Benefits
Direct hire opportunity with a stable, established company
Full time, 40+ hours per week
Medical, dental, and vision insurance
Paid time off and company holidays
401(k)
Collaborative, people-first work environment with team celebrations and growth opportunities