Director of Marketing

Job Description

Job Description

Director of Marketing, Logistics (Trucking, Brokerage, Leasing)

Mission

Build and lead AFC's marketing function to drive qualified pipeline and revenue across our trucking, brokerage, and leasing business lines. This is a foundational leadership role for an operator-minded marketer who understands freight and trucking , and can translate real-world operational value into positioning, campaigns, and sales enablement that helps win deals.

What You'll Own

Revenue and Pipeline Growth

• Build and execute campaigns that generate qualified leads and sales-ready opportunities , not vanity metrics
• Develop a repeatable demand generation engine across key channels (digital, outbound support, partnerships, industry platforms, events as applicable)
• Own performance measurement, experimentation, and optimization (test, learn, iterate)

Sales Enablement and Sales Support

• Partner closely with sales leadership to improve win rates, deal velocity, and deal size
• Create and maintain core enablement assets, including:
• Pitch decks and service overviews
• One-pagers and solution briefs by product line (trucking, brokerage, leasing)
• Case studies, testimonials, and ROI narratives
• Email sequences, talk tracks, and objection handling
• Ensure messaging is consistent and actionable in the field

Content and Social Authority

• Build AFC's credibility and visibility on LinkedIn and other relevant industry channels
• Create content that directly supports sales conversations, including:
• Freight and market insights
• Operational differentiators and customer outcomes
• Thought leadership that positions AFC as a trusted logistics partner
• Establish an efficient content engine (calendar, production process, distribution plan)

RevOps and CRM Alignment (HubSpot)

• Align marketing and sales through HubSpot workflows and clean reporting
• Own the operational backbone of marketing performance, including:
• Lead lifecycle definitions and qualification criteria
• Attribution, funnel conversion reporting, and pipeline impact
• Lead handoff SLAs and feedback loops with sales
• Improve lead routing, nurture journeys, and lifecycle hygiene to increase conversion
• Brand and Market Positioning

• Establish consistent positioning and messaging across all customer touchpoints
• Strengthen AFC's presence in the logistics market through clear differentiation and professional execution
• Ensure AFC shows up with a cohesive voice across web, collateral, campaigns, and outbound support

What Success Looks Like (First 6 to 12 Months)

• Increased volume of qualified pipeline tied to revenue outcomes
• Improved win rates , deal size , and sales productivity through better enablement
• Stronger market presence and credibility (especially on LinkedIn and in industry circles)
• Clear alignment between marketing and sales, with shared definitions, process, and reporting
• A scalable marketing foundation (systems, content engine, campaign rhythm, measurement)

Ideal Candidate

• 3 to 5+ years in B2B marketing, with experience in logistics/freight/trucking strongly preferred (or closely related B2B services)
• Revenue-first mindset: focuses on pipeline quality, conversion, and closed-won impact
• Proven partner to sales teams, with experience building enablement that gets used
• Builder mentality: comfortable creating strategy and executing hands-on, especially in an early-stage function
• Strong operational discipline: able to build repeatable processes for content, campaigns, and reporting
• Experience with HubSpot (or similar CRM/marketing automation) and using data to drive decisions

Compensation

Base salary: dependent on experience.