Social Media Strategist

Social Media Strategist Overview: Zimmer Communications is growing! We are looking to add a new Social Media Strategist to our Columbia team. Zimmer has a diverse client base and this role would be responsible for implementing social media strategy to reach and expand these respective audiences. The Social Media Strategist role is a marketing and communications role with an emphasis in social media management. Responsibilities: Analyze and interpret audience insights and industry trends to formulate effective social media strategy. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Continue capturing and analyzing the appropriate social data/metrics, insights and best practices. Present social media strategy as part of overall campaign alongside marketing team in order to secure client investment. Generate, edit, and publish daily content while moderating all user-generated content in line with the moderation policy for each community Collaborate with clients to go over analytics and finalize strategy for social platforms. Requirements: Ability to present relevant information in a group setting where you are the point of contact for social media strategy Positive attitude, detail and customer oriented with good multitasking and organizational ability Ability to incorporate client feedback into creative content and strategy Proficient in Adobe Suite, Meta Business Suite and Canva Pro, preferably with proven experience Graphic design experience preferred BS in Strategic Communications, Marketing, Business or Public Relations preferred Compensation/Benefits: Excellent benefits including a 401K, medical packages including optional dental and vision. Vacation accrual from day 1 Paid holidays Ongoing training both in group meetings and individual one‑on‑one support Recognition awards Zimmer Communications is an equal opportunity employer. #J-18808-Ljbffr