Senior Social Media Manager

D.R. Horton, Inc., the largest homebuilder in the U.S ., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at for more information.

D.R. Horton, Inc. is currently looking for a Senior Social Media Manager . The right candidate is responsible for the strategy, execution, and performance of paid and organic social media programs across national and multi-market operations. This role oversees media investment, creative alignment, and performance measurement to support demand generation, lead acquisition, and brand awareness objectives.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Develop and implement social media strategies across paid and organic channels to support marketing and business objectives

• Establish and manage media investment strategies, including budget allocation, forecasting, and performance optimization across platforms

• Oversee campaign execution and scaling across national and local markets while maintaining performance standards and governance

• Direct testing strategies across creative, audience targeting, bidding, and landing pages to improve campaign effectiveness

• Oversee organic social programs, including content planning, publishing, and community engagement

• Partner with creative and marketing teams to ensure development of platform-appropriate, performance-driven content

• Establish and maintain performance measurement frameworks, including KPI tracking, reporting, and attribution alignment

• Evaluate and implement new platforms, tools, and processes to improve program performance and scalability

• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company