Senior Growth Manager, Paid Search

Senior Growth Manager (Paid Search)

The Senior Growth Manager (Paid Search) role offers an exciting opportunity to lead and optimize our paid search strategies, directly influencing Caraway's growth trajectory. In this position, you'll take ownership of key search and shopping accounts, while driving performance improvements and expanding our digital presence. This role sits at the intersection of strategy, product feed management, and revenue growth across paid search and DemandGen, while continuously testing, learning, and optimizing. Your insights will be critical in shaping strategic decisions that contribute to our long-term revenue goals.

You bring a strong interest in driving results and a proactive approach to learning and problem-solving. You have a deep understanding of paid search platforms and are always up-to-date with the latest industry trends and best practices. You're data-driven, with an analytical mindset that allows you to dissect campaign performance and make informed decisions quickly.

You are proactive and take ownership of your work, consistently seeking out new opportunities to optimize and scale campaigns. You look for ways to consistently collaborate and you work to communicate effectively across teams, while striving to align your efforts with broader company goals. Your creativity shines through in your approach to problem-solving, and you're not afraid to identify ways to push the boundaries to test new strategies.

This role reports to our Paid Media Lead.

Responsibilities

Own & Scale Paid Media

• Own end-to-end strategy, execution and optimization of paid search channels (Google, YouTube, etc), ensuring seamless execution from start to finish, with a focus on driving performance and achieving growth targets
• Manage media buying, bidding strategies, budget allocation and pacing to hit ROAS, CPA and revenue goals
• Oversee all aspects of campaign and ad trafficking, including quality control, launch, reporting, and comprehensive analysis
• Operate as the in-house resource for paid search execution; manage campaign set-up, tracking, A/B tests, and reporting
• Own the management of product feeds for both paid search and social needs, ensuring high-quality imagery and best practices for titles/images
• Ensure the proper functioning and accuracy of the pixel for precise data tracking and analysis

Drive Growth Through Testing

• Thorough understanding of campaign data, going beyond surface-level analysis to uncover specific insights, trends, and new opportunities for optimization and to drive more strategic decisions and improvements
• Spearhead the testing of new strategies to stay ahead of industry trends and maximize ROI
• Collaborate with the growth team to plan and execute Haus tests

Measure What Matters

• Develop and implement advanced reporting frameworks to track campaign performance, providing actionable recommendations for improvement
• Leverage a data-driven approach to analyze key performance drivers, optimizing channel ROI and overall campaign effectiveness
• Own daily monitoring of performance, pacing, and budgets to deliver iROAS, CAC, and new customer goals
• Regularly report on paid search performance to key collaborators; translate complex data into actionable insights for future campaigns

Collaborate Across Teams

• Collaborate with internal teams such as Creative, Brand, and Retention to optimize campaign performance through targeting, creative direction, and optimization strategies (specifically when it comes to DemandGen)
• Work closely with the Senior Manager of Performance Creative to oversee and launch high-impact paid social creatives on DemandGen

Requirements

• 5-7 years of experience in paid search and/or paid social or ecommerce or DTC brands
• Proven track record of scaling paid media profitability
• Hands-on experience managing Google Ads, Google Shopping/Merchant Center, and YouTube
• Strong analytical skills with the ability to synthesize data into actionable insights
• Experience working with larger budgets and complex account structures
• Comfortable operating in a test-and-learn approach in a fast-paced environment
• Familiarity with data tools like Omni, Looker, GA4, Northbeam or similar
• Strong understanding of product feed management and shopping campaign optimization
• Experience with Amazon is a plus

The anticipated base salary range for this role is $120,000 - 135,000. Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role.

Life at Caraway:

Who We Are:

Caraway is a home goods brand on a mission to craft well-designed, non-toxic essentials that thoughtfully raises the standards of what you cook with. We're passionate about creating elevated products, made without forever chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process emits less CO2 than traditional non-stick coatings, and we use sustainable packaging practices and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better—for you and the planet—in every step of the process.

Since launching in November 2019, we've become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale's, Crate & Barrel, The Container Store, Costco, Zola, and many more.

We've amassed over 200,000+ five-star reviews from more than 2.5M+ happy customers and thousands of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN.

Team : You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together.

Culture : At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we're thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world.

Workplace : Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then.

Benefits : We value you and your family. With this in mind, full-time eligible employees are provided:

• Equity : We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway's success and we think you should be rewarded for it.
• 401k : A 3% company match to help you plan for for your future
• Benefits : Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA's
• Parental Leave : Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
• A Setup that works for you : From MacBook to PC, we've got you covered. Let us know what you prefer and we'll get your at-home set up stocked!
• Elevate your Workspace : Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!
• Fully Remote : Need to pick up the kids? No problem. Have a doctor's appointment? Enjoy! Flexibility when you need it most.
• Coworking Reimbursement : Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office.
• Events + Swag : Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!
• Leveling Up with Caraway : In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to full-time employees to support their professional development aspirations!