Senior Associate, Activation

Job Description: Amplifi Solutions is the commercial innovation & incremental value arm for dentsu, amplifying transformative business outcomes for all. We have a mandate to unleash the potential of media, technology and modern trading methodologies to create value for all. We deliver solutions to create and deliver value for advertisers, partners, and the wider industry including Advantage, a suite of guaranteed value products powered by principle trading and Modern Media, a modern omni-channel, cross-screen activation solution. The Sr. Associate will be called upon for end-to-end campaign activation. The Sr. Associate is accountable for supporting senior team members to monitor campaign performance and implement optimizations to deliver against campaign goals. Beyond day-to-day deliverables, they focus on gaining expertise in not just the general programmatic space, but also Amplifi's ways of working. They learn from all team-members and have a curiosity to understand the machinations of Amplifi products. Beyond day-to-day team deliverables, they foster knowledge-sharing among Associates and support senior team-members with central tasks and are key to cultivating a culture of teamwork and collaboration. Responsibilities Work closely with the Manager and senior leaders to activate campaigns, troubleshooting technical or campaign bugs, and optimize towards KPIs within buying platforms (DSPs like Beeswax, TTD, DV360, Meta, Tik Tok, etc) Be an expert on buying platforms, direct media buying processes, and internal dentsu products Adhere to defined processes for campaign management across digital and programmatic channels, with focus on hands-on-keys activation work Be organized while tracking tasks, take notes during meetings, and help the Manager execute priorities within deadlines Present campaign delivery and optimizations on daily/weekly internal calls Continually build programmatic expertise and ability to speak to a campaign's details Key Characteristics You challenge accepted thinking and inspire new ideas and approaches Client-centricity, and a commercial mindset are essential, along with a genuine passion for people and technology Balance, prioritize and properly assign work associated with multiple, concurrent projects Experience / Knowledge Required Bachelor's degree or equivalent 1-3 years experience within programmatic, specifically, and overall digital industry Strong attention to project management Experience in at least one major DSP Analytical and mathematical skills Strong experience working with business applications The annual salary range for this position is $51,000-$83,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit Location: New York Brand: Amplifi Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to View email address on click.appcast.io. About dentsu About dentsu For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work #J-18808-Ljbffr Dentsu International Americas, LLC