Field Marketing and Activation Specialist

Job Description

Job Description

We are looking for a Field Marketing and Activation Specialist to help strengthen local brand visibility and support community-based marketing efforts in Charlotte, North Carolina. This role is ideal for a marketing specialist who enjoys blending strategic planning with hands-on execution across campaigns, events, and location-specific promotions. The position will work closely with internal teams to deliver compelling communications, maintain consistent brand messaging, and support engagement initiatives that drive awareness and customer interest.

Responsibilities:
• Plan and carry out local marketing initiatives that increase brand awareness and support business growth across assigned locations.
• Coordinate promotional events, community activations, and grand opening support to create strong local engagement opportunities.
• Develop marketing copy for email outreach, social media, and related communication materials while ensuring alignment with brand standards.
• Partner with cross-functional stakeholders to organize campaign timelines, manage deliverables, and keep multiple projects moving efficiently.
• Monitor the performance of regional campaigns and activation efforts, then share insights to improve future marketing strategies.
• Support content creation for digital channels by tailoring messaging to local audiences and market needs.
• Travel to centers and event locations as needed to assist with on-site marketing execution and promotional support.
• Maintain organized records of campaign assets, schedules, and communications to ensure smooth coordination across initiatives.• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 1-3 years of experience in marketing or communications, ideally within a multi-location or service-focused organization.
• Demonstrated ability to manage several priorities at once in a fast-paced work environment.
• Strong written and verbal communication skills with the ability to adapt messaging for different audiences.
• Experience supporting email campaigns, social media initiatives, and marketing communications projects.
• Ability to write clear, engaging copy for promotional and brand-focused content.
• Willingness and ability to travel up to 25% for location visits, openings, and local activation efforts.