Manager, Marketing Brand & Creative

Marketing Manager, Brand & Creative The Marketing Manager, Brand & Creative at GEICO will lead the development and execution of brand advertising creative, ensuring alignment with GEICO’s strategic objectives and consistent brand voice across all media channels. RESPONSIBILITIES Ensure the operational and executional excellence of all creative endeavors. Serve as main point of contact for creative agency of record; manage day‑to‑day relationship. Lead the organization of Brand & Creative projects. Evaluate and contribute to business and creative brief development; author intake briefs and creative addendums for Agency Partners. Provide creative input and recommendations during development; capture and communicate consolidated feedback to agencies. Review marketing and non‑marketing materials to ensure all creative content adheres to the GEICO brand voice and visual identity. Drive cross‑functional collaboration internally and externally. Partner with Media to develop omni‑channel and partner‑driven campaigns. Partner with Product to ensure business & strategic alignment of all campaign materials. Partner with Social to maintain shared strategic direction and brand cohesion across social initiatives. Partner with Sports & Entertainment to identify authentic opportunities for the GEICO brand to permeate culture. Partner with Internal Creative Studio to facilitate campaign extensions across the customer journey. Partner with Internal and External Communications to amplify awareness of campaigns as they go to market. Oversee the creative development of brand integrations through network and media partnerships. Optimize creative performance across the funnel. Synthesize & circulate creative performance metrics from Analytics. Partner with Analytics to interpret creative performance and incorporate findings into current and future work. Manage the efficient operation of the Brand & Creative function. Track and report on creative agency of record fee against scope of work, analyzing impacts of changes and recommending adjustments to leadership. Manage talent, usage rights, and ad expirations for commercials and external assets. Manage budget tracking and invoicing. Motivate, manage & mentor creative professionals. REQUIREMENTS 5+ years brand management experience or comparable creative agency experience. Prior experience managing external agencies including Creative Agencies and Media Partners. Experience managing creative professionals, including direct report(s). Ability to evaluate creative against strategy and provide clear, actionable feedback. Exceptional organizational skills to balance multiple projects. Excellent written and verbal communication skills. Blend of creative and analytical skills. Strong experience developing full‑funnel marketing campaigns. Familiarity with creative and production processes. Familiarity with omnichannel marketing and go‑to‑market planning, preferably in IAT (Inter‑Agency Team) model. Strong understanding of Paid, Owned and Earned ecosystem. Experience managing variable budgets. Relationship‑building skills. QUALIFICATIONS Flexible and adaptable to a changing business environment. Strong commitment to growth. Positive attitude and high attention to detail. Ability to identify problems and propose solutions. PREFERRED Experience in a B2C company. Experience at a creative agency. Familiarity with media fundamentals. Familiarity with full‑funnel social media tactics. LOCATION This position is hybrid, with an expectation of three days per week in office. Preferred locations are commutable to New York City (Manhattan Office) or Washington D.C. (Corporate HQ). Up to 25% travel. COMPENSATION Annual Salary: $109,675.00 – $172,200.00 (range is a general guideline and may be adjusted based on experience, education, and market conditions). EQUAL EMPLOYMENT OPPORTUNITY STATEMENT The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled. GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants. #J-18808-Ljbffr