Marketing Manager

The Marketing Manager leads the firm’s overall marketing strategy to support business growth, strengthen brand presence, and expand visibility across our three regional offices. This role directly supervises a team of 2–3 Marketing Coordinators, including roles supporting Spanish-language outreach and intake. The ideal candidate has experience in professional services or law firm marketing (personal injury experience a plus), understands compliance and reputation management, and is skilled in multi-channel digital marketing, content development, and campaign execution. This position calls for a creative, data-driven leader focused on generating qualified leads and new client growth, who demonstrates professionalism, sound judgment, and the ability to guide a small team in a fast-paced environment. This is a hands-on leadership role. The Marketing Manager oversees brand standards, digital presence, and marketing operations while partnering with firm leadership to keep marketing priorities aligned with growth goals. Key Responsibilities: Strategic Leadership Develop, implement, and refine annual and quarterly marketing strategies that support growth targets, revenue goals, and brand positioning Analyze market conditions, competitive trends, and community demographics to identify opportunities, emerging threats, and new client segments Partner with managing partners on business expansion and long-term growth planning Recommend marketing approaches based on target market insights and firm needs Brand and Campaign Management Oversee brand standards, messaging, and visual identity to ensure consistency across all locations and communication channels Direct the creation, execution, and optimization of integrated marketing campaigns, including digital, print, video, community outreach, and events Produce and manage marketing collateral, website updates, social media content, email campaigns, and promotional materials Ensure all marketing activity complies with legal advertising rules, including the Virginia Rules of Professional Conduct, and the firm’s ethical standards Digital & Data-Driven Marketing Manage the firm’s online presence, including the website, SEO/SEM, social media platforms, local listings, and online review management Use CRM, analytics dashboards, and marketing automation tools to monitor lead flow, track conversion rates, and measure campaign ROIPrepare monthly performance reports with data-driven recommendations for optimization and growth Research and implement new digital tools, platforms, and strategies as appropriate Team & Budget Management Lead, mentor, and develop the marketing team while promoting a collaborative, high-performance culture Set clear goals, timelines, and accountability for individual and team deliverables Forecast, prepare, and manage the department’s operating budget, vendor contracts, and advertising spend to maximize ROI Coordinate with outside agencies, digital partners, and community organizations as needed Cross-Functional Collaboration Partner with Intake, Operations, Production, and Leadership to keep messaging consistent and aligned with firm priorities Support internal communications, employee engagement campaigns, recruitment marketing, and culture-building initiatives Perform other related duties as assigned Qualifications: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred 5–7 years of progressive marketing experience, including 3+ years in a leadership or management role Experience managing brand strategy and marketing operations for a multi-location business preferred Proven success designing and executing marketing strategies that drive measurable results in revenue, lead generation, or brand growth Proficiency with digital marketing platforms (Google Workspace, Meta Business Suite, SEO/SEM tools), CRM/marketing automation, and analytics reporting software Strong copywriting, communication, and presentation skills Experience hiring, coaching, and developing marketing talent Ability to balance strategic thinking with tactical execution Bilingual (English/Spanish) a plus Schedule: This is an on-site position in Virginia Beach, VA. Standard office hours: 9:00 a.m. – 5:00 p.m., Monday – Friday; occasional evening or weekend events may be required. 35 hour work week Primary work location in Virginia Beach, with regular collaboration across offices Frequent off-site visits to networking events, community partners, and other firm locations Small law firm environment that requires flexibility and collaboration across roles Range: $65,000-$70,000 Benefits 401k Health PTO Our firm is an equal opportunity employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic as defined by applicable law. #J-18808-Ljbffr Williams DeLoatche, P.C.