Portfolio Marketing Strategy Vice President

Join a high-impact team shaping how cardmembers experience value from day one through long-term loyalty. You will turn customer insights into meaningful, measurable marketing that grows portfolio performance.

Job Summary: As a Portfolio Marketing Strategy Vice President in Co-Branded Cards , you lead lifecycle marketing strategy and campaign execution that strengthens customer engagement and retention. You partner across product, digital, analytics, technology, legal, compliance, and marketing execution to deliver customer-first journeys and offers across key channels. You will build a disciplined test-and-learn approach to optimize messaging, targeting, and channel mix, improving outcomes for customers and the business.

Job responsibilities:

• Lead cross-functional collaboration to increase cardmember engagement, improve retention, and grow portfolio value
• Translate partner and internal priorities into an integrated lifecycle marketing roadmap across activation, engagement, retention, and win-back
• Lead end-to-end marketing campaign execution, from strategy and creative direction to launch readiness and post-campaign optimization
• Partner with technology teams to operationalize new capabilities within customer journeys, such as trigger-based messaging, enhanced targeting, and new channel placements
• Convert customer insights into actions by synthesizing feedback, behavior signals, and campaign results to improve communications and offer strategy
• Own a digital-first messaging strategy across selected company-owned channels while coordinating aligned experiences through partner channels
• Ensure messaging and offers are clear, consistent, and reduce friction across the customer journey
• Establish success metrics and reporting routines that connect initiatives to measurable business outcomes
• Design and run structured experiments, including split tests and control-group measurement, to assess incremental impact
• Use performance insights to continuously optimize targeting, offers, messaging, and channel mix
• Maintain strong governance and stakeholder alignment to support timely, compliant delivery

Required qualifications, capabilities, and skills:

• Bachelor’s degree
• Seven or more years of experience in marketing strategy, lifecycle marketing, customer analytics, or related roles
• Demonstrated ability to lead cross-functional work and influence outcomes without direct authority
• Strong analytical skills, including experience defining success metrics and interpreting campaign performance
• Experience executing customer communications and offers across digital channels
• Strong written, verbal, and presentation skills, with the ability to tailor messages to different audiences
• Proven relationship management skills, including working with external partners and internal stakeholders
• Strong organizational skills and ability to prioritize multiple complex initiatives at the same time
• Customer-focused mindset with a commitment to improving customer experience and reducing journey friction
• Comfort navigating legal and compliance review processes within marketing delivery
• Ability to travel up to 10 percent of the time

Preferred qualifications, capabilities, and skills:

• Master of business administration degree
• Experience with trigger-based lifecycle journeys and personalization at scale
• Experience with customer segmentation, targeting strategies, and offer optimization
• Familiarity with experiment design concepts, including control groups and incrementality measurement
• Experience coordinating integrated customer experiences across company-owned and partner-managed channels
• Background in credit card marketing, loyalty, or lending-related customer programs
• Experience building repeatable operating cadences and performance readouts for senior stakeholders

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