Marketing Data Analyst

Marketing Data Analyst

The Sage Group's client, a fast-growing cybersecurity start up, is seeking a Marketing Data Analyst to own the analytics for marketing performance across the company's insurance and security businesses. You will connect data from across the marketing and sales stack, support leadership to explain what is driving results. You will partner closely with marketing operations, sales operations, data engineering, data science, and marketing leadership.

Key Responsibilities

• Funnel & Campaign Analysis: Run end-to-end analysis across both the insurance and security businesses, from awareness and demand capture through intent, pipeline, and closed revenue. The two funnels behave differently and you will need to understand each, including the go to market motions that go into them so you can identify where the funnel is leaking, which channels are carrying weight, and what should change.
• Support Insights & Recommendations: Get past simple metrics to the insight. Bring campaign managers, growth leads, and marketing leadership data-backed recommendations they can act on. That includes calls on what to repeat, what to cut, and where to move our collective marketing efforts.
• Data Synthesis: Pull together CRM, marketing automation, ad platform, web analytics, and sales engagement data to answer questions no existing dashboard can. Often, data arrives messy, from sources that don't join cleanly. You should be able to reach an answer on your own.
• Reporting & Dashboards: Design and maintain performance dashboards for weekly, monthly, and quarterly stakeholder reporting. Keep metric definitions and tracking integrity sound so the numbers hold up under scrutiny. Build toward self-service so teams can answer routine questions without you.
• Cross-Functional Collaboration: Serve as the primary liaison connecting Marketing with Data Engineering, Data Science, and Sales Operations

Qualifications & Skills

• 5+ years of experience in B2B marketing analytics and insights
• BI Tools: Experience with Looker (or Tableau)
• Modern Tooling: Active usage and understanding of Salesforce, Marketo, Google Analytics and Ad Platforms required. Outreach and Chillipiper are highly desired
• Understanding of B2B marketing funnels, attribution concepts, and performance metrics – CAC, LTV, conversion rates, pipeline velocity highly preferred
• Communication: Exceptional ability to verbally and visually communicate analytical findings

This is a long-term contract Fully remote within the United States $50-52 hourly pay (DOE), W-2 Medical, dental, vision and 401(k) with matching offered