Marketing Research Analyst (Houston, TX)

Marketing Research Analyst

This role has been designed as 'Hybrid' with an expectation that you will work on average 2 days per week from an HPE office.

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description

HPE is seeking a driven Marketing Research Analyst to support the Strategic Planning in shaping marketing investment decisions and measuring marketing impact. This role will build quantitative models, synthesize market and marketing insights, field analytics requests, and help evaluate tradeoffs across channels and initiatives. The ideal candidate is a data-driven, highly curious analytic professional who is comfortable turning complex modeling into executive-ready insights and recommendations. If you have a passion for getting insights out of unstructured data this is a role for you!

Key responsibilities

• Build, maintain, and present investment and ROI models to support annual planning and scenario analysis (multi-year, channel-level, campaign-level).
• Quantify incremental impact of marketing activities using appropriate methods (attribution, experiment analysis, marketing mix/econometric modeling, uplift testing) and translate results into actionable recommendations.
• Analyze market, competitive, and consumer insights to inform marketing and communications strategy; integrate external research and internal performance data to identify opportunities and risks.
• Manage analytics requests related to marketing and communications KPIs and ROI from partners across marketing, communications, product, and finance; prioritize requests, set timelines, and deliver robust analyses.
• Evaluate investment tradeoffs and sensitivity across channels, segments, and tactics both during annual planning and on an ongoing basis; surface clear decision frameworks and recommended allocation shifts.
• Create concise, executive-ready presentations and dashboards that communicate findings, assumptions, and implications for strategy and spend.
• Partner closely with marketing leads, communications, finance, and data engineering to ensure data integrity, alignment on KPIs, and adoption of insights.
• Contribute to continuous improvement of measurement standards, modeling approaches, and reporting processes.

Required qualifications

• 5+ years of progressive experience in marketing analytics, marketing ROI measurement, strategic planning, or management consulting with a strong analytics focus or Post Grad + 3 years experience.
• MBA preferred.
• Demonstrated experience building financial/ROI models, scenario analysis, and presenting results to senior stakeholders.
• Strong quantitative skills and familiarity with attribution methods, MMM/econometrics, experimentation/uplift, forecasting, and financial tradeoff analysis.
• Experience with BI and visualization tools (Tableau, Looker, Power BI) and creating concise dashboards and presentations.
• Excellent written and verbal communication skills; ability to explain analytical concepts and assumptions to non-analytical stakeholders.
• Strong project management and stakeholder management skills; comfortable prioritizing competing requests in a fast-paced environment.
• Bachelor's degree in marketing or a quantitative discipline (e.g., economics, statistics, engineering, business). MBA and/or consulting background preferred.

Desired attributes

• Strategic mindset with curiosity about market dynamics and customer behavior.
• High attention to detail and rigor in modeling and data interpretation.
• Collaborative, high-performing work style; able to influence cross-functional teams.
• Comfortable working with imperfect data and making disciplined, defensible recommendations under uncertainty.

Job:

Marketing

Job Level:

Expert

The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. – United States of America: Annual Salary USD 92,600 - 213,500 in TexasThe listed salary range reflects base salary. Variable incentives may also be offered.

Information about employee benefits offered in the US can be found at

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.

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