Marketing Manager - Digital & Brand Strategy

DESCRIPTION

Huntley Santa Monica Beach

Santa Monica, California | On-site / Hybrid

About the Role

Huntley Santa Monica Beach is seeking an experienced Marketing Manager - Digital & Brand Strategy to lead and elevate all digital and brand marketing initiatives. This is a senior, high-impact role requiring a sophisticated understanding of luxury hospitality, content strategy, AI-enabled marketing, and integrated digital execution.

This position plays a critical role in shaping the hotel's voice, visibility, and performance across all marketing channels. The Marketing Manager will collaborate closely with the Executive VP/Ownership, and Director of Commercial Strategy , working cross-functionally with digital, sales, revenue, and operations teams to drive brand consistency, demand generation, and long-term growth.

Key Responsibilities-

Digital Content & Brand Voice

• Lead the development of high-quality written content across all platforms, including:
• Website copy and landing pages
• Blogs and long-form editorial content
• SEO-optimized FAQs and structured content for AI search
• Email newsletters and promotional campaigns
• On-brand copy for digital advertising and campaigns
• Maintain a consistent, elevated brand voice aligned with Huntley Santa Monica Beach's luxury positioning.

AI-Driven Marketing & Innovation

• Leverage AI tools and platforms to enhance content creation, SEO strategy, performance optimization, and workflow efficiency.
• Stay current on emerging AI trends and apply them strategically within hospitality marketing.
• Support AI-optimized search visibility, structured content, and future-forward digital discovery.

Website & Channel Management

• Oversee and maintain all marketing channels, including:
• Hotel website content and updates
• Email marketing platforms
• Blog and editorial calendars
• Digital campaigns and promotions
• Ensure accuracy, consistency, and performance across all consumer-facing content.

Integrated Marketing & Promotions

• Conceptualize and support integrated marketing campaigns tied to:
• Seasonal promotions and special offers
• Major citywide events and demand drivers
• Leisure, group, and dining initiatives
• Collaborate with sales, revenue, and digital partners to align messaging, timing, and channel strategy.

Collaboration & Execution

• Work closely with the digital marketing team , including paid media, SEO, and analytics partners.
• Coordinate across internal teams to ensure marketing initiatives support broader commercial objectives.
• Support performance reporting, insights, and continuous optimization of marketing efforts.

Qualifications & Experience

• 5+ years of marketing experience , preferably within luxury hospitality, lifestyle, or premium consumer brands.
• Demonstrated expertise in digital marketing, brand strategy, and content leadership .
• Exceptionally strong writing and editorial skills with a refined sense of tone and brand voice.
• Proven experience leveraging AI tools for content creation, SEO, or marketing optimization.
• Solid understanding of SEO, website content management, and email marketing platforms .
• Strategic thinker with the ability to execute at a high level.
• Highly organized, proactive, and comfortable working directly with senior leadership.
• Experience collaborating cross-functionally with digital, sales, and commercial teams.

REQUIREMENTS

• Adobe InDesign
• Adobe Photoshop
• Adobe Illustrator
• Adobe Premier Pro / Final Cut Pro
• Fundamental underrating of HTML
• Strong knowledge AI tools, SEO, website CMS, and email marketing

Join our Family

Surrounded by vibrant city and ocean vistas, Huntley Santa Monica Beach hotel is an icon. With a calm residential vibe, our luxury hotel in Santa Monica sits by the beach and blends breezy Southern California surroundings with modern décor and playful style. The Huntley Hotel offers easy access to Santa Monica's acclaimed beaches, The Santa Monica Pier, and the Third Street Promenade. The hotel features 204 sophisticated rooms including 16 spacious suites designed by the innovative Thomas Schoos. Coveted amenities include rooftop dining at The Penthouse restaurant and lounge, 24-hour concierge service, and a modern fitness center. We are also a preferred meeting and intimate wedding destination with venues overlooking the brilliant oceanfront.