Marketing Manager - Digital & Brand Strategy
The Huntley Hotel
DESCRIPTION Huntley Santa Monica Beach Santa Monica, California | On-site / Hybrid About the Role Huntley Santa Monica Beach is seeking an experienced Marketing Manager - Digital & Brand Strategy to lead and elevate all digital and brand marketing initiatives. This is a senior, high-impact role requiring a sophisticated understanding of luxury hospitality, content strategy, AI-enabled marketing, and integrated digital execution. This position plays a critical role in shaping the hotel's voice, visibility, and performance across all marketing channels. The Marketing Manager will collaborate closely with the Executive VP/Ownership, and Director of Commercial Strategy , working cross-functionally with digital, sales, revenue, and operations teams to drive brand consistency, demand generation, and long-term growth. Key Responsibilities- Digital Content & Brand Voice
- Lead the development of high-quality written content across all platforms, including:
- Website copy and landing pages
- Blogs and long-form editorial content
- SEO-optimized FAQs and structured content for AI search
- Email newsletters and promotional campaigns
- On-brand copy for digital advertising and campaigns
- Maintain a consistent, elevated brand voice aligned with Huntley Santa Monica Beach's luxury positioning.
- Leverage AI tools and platforms to enhance content creation, SEO strategy, performance optimization, and workflow efficiency.
- Stay current on emerging AI trends and apply them strategically within hospitality marketing.
- Support AI-optimized search visibility, structured content, and future-forward digital discovery.
- Oversee and maintain all marketing channels, including:
- Hotel website content and updates
- Email marketing platforms
- Blog and editorial calendars
- Digital campaigns and promotions
- Ensure accuracy, consistency, and performance across all consumer-facing content.
- Conceptualize and support integrated marketing campaigns tied to:
- Seasonal promotions and special offers
- Major citywide events and demand drivers
- Leisure, group, and dining initiatives
- Collaborate with sales, revenue, and digital partners to align messaging, timing, and channel strategy.
- Work closely with the digital marketing team , including paid media, SEO, and analytics partners.
- Coordinate across internal teams to ensure marketing initiatives support broader commercial objectives.
- Support performance reporting, insights, and continuous optimization of marketing efforts.
- 5+ years of marketing experience , preferably within luxury hospitality, lifestyle, or premium consumer brands.
- Demonstrated expertise in digital marketing, brand strategy, and content leadership .
- Exceptionally strong writing and editorial skills with a refined sense of tone and brand voice.
- Proven experience leveraging AI tools for content creation, SEO, or marketing optimization.
- Solid understanding of SEO, website content management, and email marketing platforms .
- Strategic thinker with the ability to execute at a high level.
- Highly organized, proactive, and comfortable working directly with senior leadership.
- Experience collaborating cross-functionally with digital, sales, and commercial teams.
- Adobe InDesign
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premier Pro / Final Cut Pro
- Fundamental underrating of HTML
- Strong knowledge AI tools, SEO, website CMS, and email marketing
Vacancy posted 4 days ago
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