SEO Specialist

What to Expect Wonderist Agency is a full-service marketing agency that supports 1,200 dentists around the country. We pride ourselves on ditching the old fashioned marketing model of stock photos and templated sites. We strive to tell our clients' stories with bespoke brands, impactful photo and video shoots, and stunning website design. We're a team of over 90 passionate marketers with our headquarters nestled in sunny San Diego. While many companies simply check the required boxes when it comes to culture, a well-balanced team and positive office culture has been the core of our success from the start. We have embraced a hybrid work model where local team members come in at least two days a week. We celebrate new ideas and prioritize a culture of trust and respect where team members can grow and take risks. We are proud to have been named a San Diego Business Journal Best Place to Work and an Inc. Best Workplace. If you work at Wonderist, you likely enjoy a challenge, appreciate autonomy, actually care about clients, and are looking for a team that you can enjoy being part of. Job Description The SEO Specialist will be responsible for managing and optimizing a portfolio of client accounts in a fast-paced agency environment. This role will support and collaborate with senior strategists on the strategy and execution of SEO optimizations across a portfolio of websites at scale. The primary focus is on driving quality organic search performance, improving rankings, and increasing website visibility for our clients in the dental industry. This role involves a combination of technical SEO, content strategy, local SEO, and off-page optimization, ensuring that each client's unique needs are met with tailored strategies. Essential Functions Develop & Execute SEO Strategies: Implement scalable, results-driven SEO strategies that drive growth across a large, diverse portfolio of dental clients. SEO Content Optimization: Develop content strategies, perform keyword research, and optimize web copy for SEO performance. Website Optimization & Technical SEO: Improve website performance and search engine rankings by implementing best practices in technical SEO, including schema markup, site architecture, internal linking, alt text, and page speed optimization. Local SEO & Google Business Profile Optimization: Execute local SEO strategies, including citation management, local keyword targeting, and Google Business Profile enhancements. Performance Analysis & Reporting: Analyze data from Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Agency Analytics and other third party platforms to measure SEO success. Cross-Functional Collaboration: Work closely with the web, content, and paid media teams to create a holistic SEO approach for clients. Time & Project Management: Manage your workload effectively to meet deadlines across a high volume of client accounts. Core Competencies Agency SEO Experience: 2-3 years of experience in an SEO-focused agency environment, managing multiple client accounts simultaneously. Strong Communication Skills: Ability to clearly explain SEO concepts and strategies to clients and internal teams. Ability to Implement SEO Best Practices: Deep understanding of SEO ranking factors, technical SEO, on-page optimizations, schema markup, and local SEO. Analytical Mindset: Strong proficiency in analyzing SEO data, identifying trends, and making data-driven optimizations. Detail-Oriented & Highly Organized: Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment. Self-Starter & Problem-Solver: Ability to work independently, troubleshoot challenges, and proactively optimize strategies for better results. Adaptability & Forward Thinking: Understanding of evolving search algorithms and industry trends, with a proactive approach to testing and implementing new SEO tactics. Personality Musts Our perfect fit is someone who is a problem solver who understands the difference between "yes, and..." and "yes, but...". You should be a hungry, scrappy personality with a positive attitude and aims to deliver. Minimum Qualifications 2-3 years of SEO experience in an agency setting managing SEO for multiple clients. Strong technical SEO knowledge, including site audits, schema markup, and local SEO. Proficiency with SEO tools, including Google Search Console, Google Analytics 4, SEMrush, Ahrefs, Screaming Frog, and Agency Analytics. Experience in local SEO, including Google Business Profile optimization, Yext / Moz citation management, and multi-location SEO strategies. Hands-on experience with CMS platforms, including Webflow and WordPress. Ability to communicate SEO concepts effectively in client meetings and internal discussions. Bonus Points (If you don't have these but are organized and want to learn, we want to hear from you!) Experience with dental or healthcare industry SEO SEO certifications Proven success driving local SEO growth for multi-location or service-based businesses Experience managing SEO for businesses in competitive local markets #J-18808-Ljbffr