Senior Product Marketing Manager - Enterprise SaaS

When you’re the best, we’re the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.

Summary: In this role, you will develop and execute go-to-market (GTM) strategies for data and analytics SaaS solutions within the healthcare industry. As a highly skilled, strategic individual contributor, you will translate market insights and product capabilities into clear, compelling messaging that drives awareness, adoption, and revenue growth. You will bring audience, industry, and market insights into the product development and commercialization process while partnering with cross-functional teams including sales, account management, product management, and marketing to define buyer groups, support product launches, enable client-facing teams, and develop strategies that accelerate pipeline and revenue in a fast-paced, collaborative environment.

Responsibilities

• Develop and execute go-to-market strategies for product and feature launches, including segmentation, messaging, enablement, and campaign support.


• Manage end-to-end product launches, including internal alignment, readiness planning, and post-launch performance tracking.


• Create and maintain positioning frameworks, value propositions, and persona-based messaging for products and solutions.


• Conduct and synthesize market research, client insights, and competitive intelligence to inform product strategy and roadmap.


• Partner with sales enablement teams to develop training materials, talk tracks, battle cards, and objection-handling resources.


• Collaborate with marketing teams to align campaigns, content, and thought leadership with product messaging and target client segments.


• Coordinate cross-functional stakeholders across product, sales, and marketing to align priorities and execute strategic initiatives.


• Manage competing priorities and translate strategic objectives into actionable plans.


• Define and track key product marketing metrics, including content utilization, sales engagement, pipeline impact, and win/loss insights.


• Analyze performance data to assess effectiveness and continuously improve go-to-market execution.

Qualifications

• Relevant degree in Marketing, Business, Healthcare Administration, or a related field preferred; MBA or other relevant advanced degree preferred.


• 5 or more years of relevant experience required.


• Experience in product marketing within enterprise SaaS environments, including data, analytics platforms, and AI-driven solutions required.


• Experience developing and executing go-to-market strategies that drive measurable business results.


• Foundational understanding of enterprise sales cycles and complex buying processes.


• Strong analytical skills with the ability to use data to drive decision-making.


• Strong storytelling, positioning, messaging, and communication skills with the ability to influence senior leaders and client stakeholders.


• Ability to collaborate effectively across cross-functional teams, influence without authority, and manage multiple priorities in a fast-paced environment.


• Ability to think strategically and creatively in a fast-paced, collaborative environment.


• Healthcare industry experience preferred.


• Willingness to travel.

Estimated Hiring Range: At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $88,900.00 to $155,500.00. This position is also incentive eligible. Vizient has a comprehensive benefits plan! Please view our benefits here:

Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.

Working at Vizient means shaping the future of healthcare, every day. Alongside our clients, we’re building a healthier, more human healthcare system. We connect people, data, and solutions to enable healthcare organizations to improve financial sustainability, enhance system performance, and deliver better care. Headquartered in Irving, Texas, with 11 offices across the United States, Vizient has more than 5,000 employees who bring deep expertise and a shared commitment to transforming healthcare. Together, we’re solving some of the industry's most complex challenges while creating opportunities to learn, grow, and drive lasting change for healthcare organizations and the communities they serve. Through our enterprise of companies, we deliver meaningful impact across the continuum of care: Apexus - The exclusive contractor for 340B Drug Pricing Program, managed by the Health Resources and Services Administration. aptitude - The industry's first online direct contracting market, supporting self-contracting activity between hospitals and suppliers. Kaufman Hall - Leading healthcare advisory services to support our clients in achieving financial, clinical, and operational excellence. Provista - Proven supply chain partner specializing in extended, diagnostic, and preventive care facilities, including surgery centers, home health, and senior living.