Director Integrated Marketing (Indie Beauty Brand)

INTEGRATED MARKETING DIRECTOR

Build the function that turns every brand touchpoint into one connected consumer experience.

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THE COMPANY

Our client is an entrepreneurial, privately held and private-equity-backed company that creates and distributes strong brands andproducts in more than 60 countries. The 70+ year-old company is a high-growth beauty business focused on exceptional-quality products at accessible prices, developed through innovation and on-trend design.

They are seeking a senior integrated marketing leader to reshape how its portfolio goes to market. Historically, the function centered on social media, influencer marketing, and content creation. The next chapter is broader: one connected operating model spanning social, influencer, public relations, shopper and retail media, on-shelf execution, national media, and the touchpoints surrounding Amazon and e-commerce.

ESSENTIAL RESPONSIBILITIES

• Integrated brand leadership. Set the portfolio-wide vision, strategy, and operating rhythm for integrated marketing across social, influencer, public relations, shopper and retail media, on-shelf activation, and national media
• Campaign orchestration . Translate brand priorities into cohesive, insight-led campaigns with clear roles for every channel, consistent storytelling, and stronger cumulative impact.
• Operating model transformation. Redesign processes, decision rights, and handoffs so teams work across disciplines rather than in silos; guide stakeholders through changes in ownership and accountability.
• Portfolio execution. Lead integrated execution across the full portfolio, balancing enterprise standards with the distinct needs, consumer profiles, and growth priorities of each business
• Shopper and retail media integration. Direct the Shopper Marketing Manager and ensure retail media is embedded in the broader marketing mix rather than managed as a separate workstream.
• Connected commerce. Understand and actively manage the links between brand marketing, Amazon, e-commerce, retailer activity, national spend, and the in-store experience—even where teams sit outside the direct reporting line.
• Team leadership and capability building. Lead and develop a five-person team, including the Shopper Marketing Manager and four marketers currently aligned to the sunless and tools/accessories businesses; evolve the team from content production toward end-to-end campaign management.
• Cross-functional partnership. Build strong relationships across brand, sales, e-commerce, creative, media, and agency partners; align stakeholders around shared priorities, timelines, measures, and decisions.
• Agency leadership. Set a high bar for agency thinking and execution, challenge recommendations constructively, and ensure external partners deliver against the business strategy.
• Performance and learning . Use consumer, commercial, and campaign data to define success, optimize investment, communicate results, and continuously improve the marketing model.

QUALIFICATIONS

• Beauty industry experience is required, with a demonstrated understanding of how beauty brands are built and activated across consumer, retail, and earned channels.
• 7+ years of progressive leadership experience across integrated marketing, brand activation, or omnichannel marketing, with ownership of complex campaigns from strategy through execution.
• Experience leading and developing teams through an evolution in remit, capability, and ways of working.
• Strong command of social media, influencer marketing, public relations, content, shopper marketing, and retail media—and the judgment to connect them into one plan.
• Fluency in the relationship among brand marketing, retailers, Amazon, e-commerce, and national media investment.
• Track record of operating effectively in an entrepreneurial, high-growth, or transformation environment; experience bringing large-company best practices into a more agile organization is especially valuable.
• Ability to synthesize data and consumer insight into clear choices, then communicate those choices persuasively to both creative and commercially oriented audiences. xhyhwjd
• Strong agency, stakeholder, and change-management skills, with the confidence to influence without relying on hierarchy.