Vice President of Revenue Marketing

Confidential

Nashville, TN

Vice President of Revenue Marketing

About the Company

Top provider of a cloud-driven donor management platform

Industry
Information Technology and Services

Type
Privately Held, VC-backed

Founded
2012

Employees
201-500

Funding
<$1 million

Categories

CRM
Non Profit
Software
Information Technology & Services
Non-Profit & Philanthropy
Technology
Nonprofits
Fundraising
Management Services
Cloud Solutions
Charity
Nonprofit Support
Publishers
Information
Publishing
Computer Programming
Professional Services
Computers

Specialties

donor crm
donor engagement
donor loyalty
fundraising database
fundraising software
nonprofit software
donor management software
donor database
donor retention
fundraising crm
donor management
online giving
and donor relations

About the Role

The Company is seeking a Vice President of Revenue Marketing to lead its demand generation and revenue growth strategy. The role oversees the full demand and conversion engine, including buyer journeys, integrated campaigns, account-based marketing, search visibility, paid media, website performance, and conversion optimization. The leader will partner with Sales and Business Development to align pipeline plans, grow customer acquisition and bookings, and use testing and performance data to guide investment. Responsibilities also include managing the demand budget, advancing practical AI-enabled marketing workflows, developing team leaders, and representing the organization in industry conversations. Candidates should have 12 or more years of experience in B2B software growth, demand, or revenue marketing, including at least five years leading other leaders. Required experience includes scaling a high-volume inbound engine, delivering sustained growth, owning marketing-sourced pipeline, and building shared funnel plans with Sales and related teams. Applicants should bring hands-on expertise in paid media, websites, conversion optimization, organic and AI-driven discovery, and buyer journey development, along with experience managing program, agency, and software budgets. Familiarity with modern CRM, marketing automation, account-based marketing, analytics, experimentation, and AI tools is also required.

Hiring Manager Title
Chief Marketing Officer

Functions

Marketing
Sales/Revenue

Confidential

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Vacancy posted more than 2 months ago

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